What do international visitors expect in nighttime economy in Tokyo? The survey says museum and zoo is preferred

The survey on nightlife tourism in Tokyo, conducted by Tokyo Metropolitan Government, illustrates differences of needs between international visitors and Japanese residents. The survey targeted residents in London, New York, Shanghai, Seoul and Singapore who have been to Japan before and Japanese residents and workers in Tokyo. 

The survey results show that there is no big difference of tourist satisfaction between daytime and nighttime. It is noteworthy that the satisfaction rate of international visitors reaches about 90% (‘very satisfied’ and ‘satisfied’) in both daytime and nighttime.

Several interesting differences, however, are found. More than 30% of visitors from New York and London want to visit museums, zoos or aquariums in the time zone between 18:00 and 21:00, while the rate of Japanese residents is around 15%. The result seems to show that the business hours for Japanese residents are not necessarily preferred by international visitors. 


Meanwhile, what Japanese residents want in nightlife include daily life shopping, such as supermarket (46.3%), drugstore (23.2%) or convenience stores (26.9%). Also, they tend to spend time in Japanese-style bar (41.6%), caf? (18.9%) or family-typed restaurant (16.3%). 

More than 70% of Japanese residents regard 18:00 to 22:00 as hours of nightlife, and for international visitors, the almost same rates are found in 18:00 to 22:00 and 22:00 to 01:00.


In Japanese

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