A leading Japanese home electrical appliance retailer launches a travel company specializing in outdoor activities

Ishi Sports launched ‘Ishi Sports Adventure’ as a new travel company with the second-class travel business license, It is a group company of Yodobashi Holdings, a parent company of Yodobashi Camera, a leading Japanese home electrical appliance retailer. 

The new company with a capital of 10 million JPY specializes in outdoor travels, such as skiing, hiking or even daily activities including running or yoga, selling special interest tours and organizing seminars, lecture classes or events to boost outdoor activities. 

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