Customer Attraction Rankings for Major Leisure Facilities in Japan- Tokyo Disneyland, USJ and Huis Ten Bosch Outstandingly Strong

SOGO UNICOM has released customer attraction rankings for major leisure facilities/customer facilities in Japan. The ranking for 2014 was compiled by inquiring total number of visitors from each facility during April 1, 2013 to March 31, 2014. The rankings cover admission-paid facilities including theme parks, amusement parks, zoos, aquariums and museums. (Rankings are shown below, and all charts are from the information released by SOGO UNICOM.)

In this year’s survey, it is notable that 66% of the 50 facilities has exceeded in the number of the visitors compared with the previous year. The top 5 facilities from each group are as follows.

Among the “theme parks”, Tokyo Disneyland and Disney SEA celebrating 30th anniversary exceeded 30 million visitors, and the Universal Studios Japan exceeded 10 million visitors for the first time. Also, Huis Ten Bosch attracted 2.5 million visitors, an increase of 29% compared with the year before. Those 3 major theme parks in Japan were outstandingly strong.

*The number of visitors compiled from January to December 2013 for Ryukyumura.

For “amusement parks”, about 70% of the top 10 facilities lowered the figure compared with the previous year. However, most of the decreases were less than 5%, allowing those facilities to retain the number of visitors close to the year before.

*The number of visitors compiled from March 3, 2012 to February 24, 2013 for Hirakata Park.

Among “zoos”, Ueno Zoo retained the top position with 3.5 million visitors. Also, Sapporo Maruyama Zoo (128.2% increase) and Fukuoka Municipal Zoo (117.8% increase), both going through redevelopment, achieved considerable success.

*The number of visitors compiled from February 2013 to January 2014 for Tobu Zoo.

Detailed summery and analysis of this research appear as “2014 Customer Attraction Rankings for Leisure Facilities” feature pages on the August issue of “Monthly Leisure Industry Information” magazine.

(Travel Voice Editorial Department)

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