Japan Domestic Travel
Japan National Tourism Organization launches a special webpage for Japan-based cruise travels to raise awareness of them
Japan National Tourism Organization (JNTO) has launched a dedicated webpage to introduces overseas audiences to basic ship details and features of onboard facilities like cabins and restaurants.
Japanese Prime Minister says that tourism should be a ‘strategic industry’ in Japan at Tourism EXPO Japan 2026
The 12th Tourism EXPO Japan (TEJ) 2026 with a theme of ‘The Changing Nature of Travel’ opened at Tokyo Big Sight on September 24 2026. Japanese Prime Minister says that tourism should be a ‘strategic industry’ in Japan
GREEN×EXPO 2027 overview was unveiled 6 months before opening, featuring National Days for 59 countries and organizations
‘GREEN×EXPO 2027’ with a theme of ‘Scenery of the Future for Happiness’ will open on March 19 2027 in Yokohama City. Outlines of the event was unveiled.
Uber Japan works together with Fujiyoshida City, a gateway for Mt.Fuji, to tackle the over-tourism challenge
Uber Japan and Fujiyoshida City, Yamanashi Prefecture, signed a comprehensive partnership agreement for countermeasures against over-tourism.
Luggage storage service Bounce launched its service at convenience stores in Tokyo
Bounce launched its luggage storage services at three Lawson stores, which allows a traveler to enjoy sightseeing or shopping without carrying large suitcases.
Live ‘Pokémon GO’ events will be held in Sendai, Japan and Mexico City as great opportunities for local tourism
‘Pokémon GO Wild Area,’ a live event for ‘Pokémon GO,’ will be held simultaneously in Sendai City and Mexico City over three days from November 6 to 8, 2026.
The best time to see the autumn leaves in Japan is expected to be later than usual, around November 24 in Arashiyama, Kyoto
The best time to see the autumn leaves in Japan is expected to be latter than usual due to higher temperatures than usual nationwide.
Domestic travel consumption by Japanese travelers was up 12% to 7.5 trillion yen in Q2 of 2026
The total amount of domestic travel consumption by Japanese travelers for the 2nd quarter of 2026 (April to June) was up 11.7% year on year to 7.5 trillion yen.
Japanese expenditure to domestic travel was up 2.5% to 8.4 trillion yen in FY2025, boosted by spending in destinations
Jalan Research Center (JRC) survey finds that rise in travel spending per person underpinned the domestic travel market, while the number of travelers slightly reduced.
Aichi Prefecture will offer bus tours for popular tourist destinations during Asian Games 2026
Aichi Prefecture will offer bus tours visiting poplar tourist destinations in the prefecture to appeal Aichi as a tourism destination during the 20th Asian Games.
A major Japanese heavy industry enters the tourism business with premium travel by business jet and helicopter
Z-Leg, a helicopter arrangement service provider of the Kawasaki Heavy Industries Group, will provide a premium travel program using a business jet and a helicopter.
TikTok Go launches a project to promote local appeals in Japan, firstly in Kyoto City and Otsu City
TikTok launched ‘TikTok Go Local,’ a project to promote local appeals in Japan using ‘TikTok Go.' The first project will be developed in Kyoto City and Otsu City.
Multimodal booking platform ‘Omio’ is accelerating its business in Japan and Southeast Asia
‘Omio’ announced a $10m strategic investment from Granite-Integral to accelerate its expansion in Japan and strengthen its presence across Southeast Asia.
Searches of summer retreat destinations sharply increase among Japanese travelers to avoid unusual heat
Searches of summer retreat destinations in Japan for the latter half of the summer in 2026 have been increasing among Japanese Agoda users.
60% of luxury cruise passengers participate in local tours at ports of call, with high-priced tours being preferred among inbound travelers
The average participation rate for optional tours at ports of call in Japan was 60% for "luxury and expedition ships-class" ships, exceeding the 20% rate of "causal and premium ships -class" ships.
High-end private compartment class on Tokaido Shinkansen was unveiled before offered on October 1 2026
JR Tokai unveiled ‘Supreme Class,’ an upper class beyond the current ‘Green Class,’ which will be available on Tokaido and Sanyo Shinkansen between Tokyo and Hakata.
Japan Association of Travel Agents is rebuilding two-way tourism under new leadership, aiming at 20 million or more Japanese outbound travelers
Japan Association of Travel Agents (JATA) launched its new executive team in June 2026. They are rebuilding two-way tourism with a goal of 20 million or more Japanese outbound travelers.
Visitors to 10 Hakuba Valley ski resorts reached 1.9 million in the 2025-2026 winter season, out of which 48% were foreigners
The total number of visitors to 10 ski resorts in the Hakuba area in the 2025-2026 winter season were up 3% year on year to record-high 1,925,000 in the last decade.
Real Pokémon GO event in Tokyo gathered 1.71 million participants, encouraging them to walk in unknown Tokyo
‘Pokémon GO Fest Tokyo’ was held in the Tokyo Bay Area for four days. Including ‘In-Town Game Play’ over entire Tokyo (except islands), a pre-event from May 25, the total number of participants reached about 1.71 million.
Domestic travel consumption by Japanese travelers was up 5% in Q1 of 2026
The total amount of domestic travel consumption by Japanese travelers for the first three months of 2026 was up 4.8% year on year to 5.9 trillion yen.
