The awareness survey on travel in 12 APAC markets, conducted by Klook, an experience booking platform, finds that Japan is selected as top 3 ‘next destination’ in all of the targeted markets except India, Japan is No.1 next destination in Malaysia, Philippines, Hong Kong and South Korea.
In contrast, 84% of Japanese respondents select Japan as the next destination, followed by South Korea and Singapore.
報道資料より
One-third of all respondents answer that they have a budget of $2000 for the next travel, which are more than double of the average salary of $1069 a month in Asia. In Japan, more than half said less than $1000, which are the lowest among 12 markets, because most of them still tend to choose domestic travels.
The high spending willingness is found in China with 60% with a budget of more than $3000 and nearly 20% with a budget of more than $5000.
85% of all respondents answer that they want to spend money for experiences. By market, the ratios are high in Vietnam (71%), India (60%), Thailand (59%) and Philippines (52%), while low rations are found in Japan (22%) and South Korea (22%).
報道資料より
By experience type, nature and outdoor (57%) is the most preferred experience, followed by amusement park (48%) and cultural experience (48%).
In the meantime, 93% says that the most influential tool for travel among Generation Z is SNS, and Instagram (72%) is the most preferred SNS as a tool for travel planning, followed by Facebook (67%) and TikTok (55%). In Japan, SNS is not so influential compared to other markets, and X (former Twitter) is preferred.
