Japan Association of Travel Agents (JATA), Japan National Tourism Organization (JNTO) and Japan Travel and Tourism Association will launch a joint project ‘Japan Travel Month’ according to the comprehensive partnership agreement signed by Japan Tourism Agency (JTA), Agency for Cultural Affairs and Japan Sports Agency in March 2016. The event will be held from September 21, when Tourism EXPO Japan and VISIT JAPAN Travel & MICE Mart opens, to October 22, when Sports and Culture World Forum closes.
During the period, the three governmental agencies will work together to deliver information on cultures, including festivals or traditional events, and sports in Japan to raise the branding power of Japan as a tourist destination toward Tokyo Olympic and Paralympic in 2020.
Major events during the month are as follows:
VISIT JAPAN Travel & MICE Mart at Tokyo Big Site from September 11 to 23 2016
Tourism EXPO Japan 2016 at Bellesalle Tokyo Nihonbashi and Tokyo Big Site from September 22 to 25 2016
JAPAN NIGHT in Nihonbashi on September 22 2016
Sports and Culture World Forum in Kyoto from October 19 to 20 and in Tokyo from October 20 to 22 2016