‘Pokemon Go’ developer ties up with UNWTO to improve awareness of the world’s tourist destinations with AR games


AR game ‘Pokemon Go’ developer Niantic recently announced a partnership with UNWTO to improve awareness of the world’ tourist destinations on the UNWTO ‘Travel.Enjoy.Respect’ campaign. 

They also plan a variety of campaigns not only to encourage world travelers to go adventures in the real world but also to contribute to safe and responsible gaming, creating unique experiences combining tourism with AR technologies. 

In Japanese


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