The latest Nielsen survey on internet user finds that internet users on smart phones in Japan are expected to increase to 50 million or more in this summer and possibly outnumber those on PC in this coming winter. In April 2015, internet users on smart phones were up 19% year on year to 48.32 million, however those on PC reduced by 2.1% year on year to 51 million, according to the survey.
By age and sex, the highest growth rate was 57% of 50 years old or older females (3.09 million users), followed by 32% of 50 years old or older males (6.46 million users). Increase in smart phone users of young generation has slowed down, while spread of smart phone has begun in senior generation, but the spread speed will not be so fast for reasons of IT literacy and smaller display, Nielsen analyzes.
Internet use time increased from 1 hours and 40 minutes a day a year ago to 1 hours and 48 minutes a day on smart phone and from 51 minutes a day a year ago to 54 minutes a day on PC. The longest internet use time on smart phone was 2 hours and 24 minutes a day by 29 years old or young females, followed by 1 hours and 52 minutes a day by 30’s females.
Internet use time for entertainments including movie, music or game on smart phone increased by 3 hours and 143 minutes a month compared to a year earlier, and also communication including e-mail or LINE increased by 1 hour and 16 minutes a month.In Japanese