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The ratio of Instagram users among young Japanese females reaches 70%

The ratio of Instagram users among young Japanese females reaches 70%

#Instagram #app
Restaurant booking is available on Instagram in Japan in partnership with GURUNAVI

Restaurant booking is available on Instagram in Japan in partnership with GURUNAVI

#Instagram
Instagram launches the #unknownjapan campaign as JNTO opens its official account

Instagram launches the #unknownjapan campaign as JNTO opens its official account

#JNTO #Instagram
CNN delivers interests in Japan of famous Instagramers on its short program ‘#MyTokyo’

CNN delivers interests in Japan of famous Instagramers on its short program ‘#MyTokyo’

#Instagram
Instagram account holders account for about 20% of the total in Japan

Instagram account holders account for about 20% of the total in Japan

#Instagram

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International travelers to Japan use more Japanese booking platforms than global booking platforms for local activities

Japanese outbound travelers still prefer to short-haul destinations, such as South Korea or Taiwan

International arrivals in Japan in July 2026 reached record-high for July with 3.44 million

VERTRA, a Japanese activity booking platform, signs MOU with Big Bus Tours for Hop-on Hop-off in Japan

Japanese expenditure to domestic travel was up 2.5% to 8.4 trillion yen in FY2025, boosted by spending in destinations

JTB Outbound Tourism Resort 2026 shows the departure rate of Japanese travelers was 12% in 2025

Statistics

JTB Outbound Tourism Resort 2026 shows the departure rate of Japanese travelers was 12% in 2025

JTB Outbound Tourism Resort 2026 shows the departure rate of Japanese travelers was 12% in 2025

Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026

Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026
Online shopping spending to travel by Japanese households with two or more people was down 4.2% compared to the previous year

Online shopping spending to travel by Japanese households with two or more people was down 4.2% compared to the previous year
Barriers to Travel Among Japanese People in their 60s: 25% Cite Pet Care, 22% Caregiving

Barriers to Travel Among Japanese People in their 60s: 25% Cite Pet Care, 22% Caregiving
Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

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