Jalan Research Center revealed results of the19th domestic travel satisfaction survey in 2023, which targeted 15,572 overnight travelers nationwide. The most-satisfied prefecture was Oita, higher than 10th last year, as it was valued in a variety of city tourism contents in addition to onsen.
Top 10 prefectures in overall satisfaction are as follows:
1 Oita
2 Kagoshima
3 Hokkaido
4 Iwate
5 Kyoto
6 Nagano
7 Ishikawa
8 Nagasaki
9 Okinawa
10 Mie
The top prefecture in local foods was Ishikawa, which was highly valued in ‘Kanazawa Oden’ or ‘Noto Beef’ in addition to traditional seafoods. The prefectures with well-known noodles, such as Kagawa for Udon, Fukuoka for Ramen or Iwate for Reimen, were ranked higher.
1 Ishikawa
2 Hokkaido
3 Toyama
4 Miyagi
5 Kagawa
6 Fukuoka
7 Yamagata
8 Kochi
9 Hiroshima
10 Iwate
In the attractive accommodation category, Oita won 1st for two years in a row, totaling 12 times 1st.
1 Oita
2 Okinawa
3 Gunma
4 Hokkaido
5 Kyoto
6 Wakayama
7 Yamagata
8 Shizuoka
9 Kanagawa
10 Ishikawa
Okinawa won 1st for 18 consecutive years in the local hospitality category. the survey found a lot of answers that they had impressive local communication.
1 Okinawa
2 Kagoshima
3 Hokkaido
4 Toyama
5 Akita
6 Oita
7 Gunma
8 Yamagata
9 Iwate
10 Fukushima
