Yokohama City Visitors Bureau launched a new tourism branding campaign ‘Blooming Yokohama’ to create momentum for ‘GREEN×EXPO 2027’ in Yokohama City. Th official website opened on September 19.
The branding concept is ‘Connecting people and the town to the world with flowers’ with a story that Yokohama that used to be a gateway to Japan will connect people and the town to the world as ‘Blooming Yokohama’ through ‘GREEN×EXPO 2027.’
The campaign consists of three programs of ‘YOKOHAMA NIGHT FLOWERS’ with fireworks, ‘YOKOHAMA PRECIOUS FLOWERS’ appealing an anniversary city to couples and ‘YOKOHAMA SHOWER FLOWERS’ delivering information related tourism and flowers in the city.
GREEN×EXPO 2027 will be held from March 19 to September 26 2027.
