The latest survey on ‘double pricing’ for inbound travelers, conducted by Royalty Marketing operating point service ‘Ponta,’ finds that 69.5% of Japanese respondents agreed to set higher prices for inbound travelers than for Japanese citizen. The ratio rose from 58.3% in the last survey in February 2024.
The ratio of awareness of ‘double pricing’ was 62%, rising from 42.2% in the last survey. 40.9% agreed with ‘double pricing,’ and 28.6% somewhat agreed with it.
Pro-double pricing said, “We have the same experiences when we traveled overseas” or “It can be one of the countermeasures against over-tourism,’ for instance. Opponents said, “Japanese hospitality can be devalued” or “It is unfair or discrimination,’ for instance.
訪日客向けの二重価格が設定される場合の賛否（「Pontaリサーチ」調べ）
More than half of respondents said that ‘double-pricing’ should be acceptable in cultural facilities and natural preservation areas, while less than 30% in restaurants and public transportation.
The most important thing to do ‘double-pricing’ was ‘transparency in criteria of price differences (58.2%),’ followed by ‘transparency in purposes to use additional charges (52.4%).’
The top selected reason for ‘double-pricing’ was ‘to manage and maintain tourism resources (49.3%).’
