The Japanese government approved a financial aid package of 155.3 billion JPY for the Noto Peninsula Earthquake-hit regions, and out of the total, 10.4 billion JPY will be used for tourism reconstruction.
A main aid is a travel discount program in Ishikawa, Toyama, Fukui and Niigata prefectures, for which the the government supports up to 50% of travel cost a night a traveler. The limited amounts are 20,000 JPY for a one-night tour, 30,000 JPY for a two-nights or longer tour and 35,000 JPY for a tour staying in two or more prefectures.
Japan Tourism Agency subsides to the four prefectures, and each of the prefectures supports travel companies, OTA or accommodations by paying differences of discounted prices. The program maybe run from March to late April before Golden Week period starts.
In addition, Japan National Tourism Organization (JNTO) will intensively carry out promotions to inbound travelers to prevent negative rumors, and provide update and right tourist information in the Hokuriku area, including opening of Hokuriku Shinkansen between Kanazawa and Tsuruga on March 16 2024.