Japan Travel and Tourism Association has built ‘Japan Travel and Tourism Association Digital Platform’ to help local regions use tourism data analysis for sustainable tourism business, together with Open Tone, a member of the project consortium.
The nationwide digital management platform (DMP) integrates tourism-related big data, such as accommodation bookings, traveler behaviors or consumption, as well as tourism statistics and survey data.
The platform consists of a basic function and a paid extension function. A basic function is to visualize tourism statistics open data on a dashboard, which is divided into four categories of regional tourism outline, regional tourism analysis, regional tourism attractions and comparison with other regions.
A paid extension function provides more detailed analysis based on big data, an exclusive dashboard incorporating regional original data, demand forecast, calculation of economic effects and so forth.
