Japanese domestic guest nights recovered well to a 20% reduction in October 2020, clearly boosted by ‘Go To Travel’ initiative

Japan Tourism Agency announced that the total number of guest nights was down 33.6% year on year to 33.2 million in October 2020 (preliminary report), which were divided into 33 million Japanese guest nights (-17.2%) and 280,000 international guest nights (-97.3%). 

The monthly result of Japanese guest nights improved by 19 points from a 36.2% reduction in September 2020, clearly boosted by the government’s domestic travel recovery initiative ‘Go To Travel’ beginning on July 22 2020.

報道資料より

The average occupancy rate was still low with 43.1%, but improved from 36.1% in September: 35.4% for ryokan (-4.1 points), 44.9% for resort hotel (-12.9 points),51.4% for budget hotel (-25.9 points) and 43.9% for city hotel (-36.7 points), as the graph below shows.

In November, guest nights and the occupancy rate are expected to decline again because the recovery initiative has been restricted amid re-expansion of the COVID-19 cases. 

報道資料より

By prefecture in September (secondary report), the lowest occupancy rate was still found in Tokyo with 25.2% (-54 points). The highest occupancy rate was seen in Yamaguchi with 62.4% (+9.2 points), only a prefecture with year on year growth. 

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