JTB sells ‘regenerative tourism’ tours in Canada in partnership with Destination Canada

JTB has started selling ‘regenerative tourism’ tours in Canada, which is titled ‘Tsunagari tabi (relationship travel in English), based on a partnership agreement with Destination Canada to promote sustainable tourism and to create new-styled tourism.

The LOOK JTB tours deliver sustainability stories for the future in Canada to Japanese travelers, such as study of indigenous cultures escorted by a local indigenous guide, visiting farm-to-table restaurants or staying in ‘Green Key Program’ certified hotels.

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