The Japan National Tourism Organization (JNTO)’s statistics in July 2016 finds that Japan received 61,300 visitors from Thailand (+18.2%), 18,000 from Singapore (+4.7%), 25,000 from Malaysia (+25.3%) and 26,800 from Indonesia (+4.6%). All of the monthly results were record-high for July.
The table below shows changes of visitors from the four markets in the last 12 months
JNTO analyzed that the monthly growth of visitors from Thailand might result from five national holidays in a row in July and local promotional activities. In Malaysia, five consecutive national holidays and a joint promotion campaign with Air Asia boosted the inbound travel market. In Indonesia, a joint advertising campaign with local travel companies contributed to the monthly growth despite a low travel season.
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