HIS, a leading travel company of Japan, signed an official regional partner contract with Tottenham Hotspur FC, a London-based Premier League club. HIS will offer game tours and special experience programs as only an official travel partner in Japan.
“Hotspur FC has a motto of ‘To Dare is to Do’ with high reputation in sustainability and innovation. It resonates with the HIS’s philosophy and purpose,” Motoshi Yada, HIS CEO, said at a press conference. “We will provide special experiences to as many people as possible through a gateway of HIS.”
Another reason for the partnership with Hotspur FC is that Europe is potential market for HIS, and also London is highly accessible city from Japan.
Ryan Norys, Hotspur FC Chief Revenue Officer, said that Hotspur FC has a fan base in Japan, and Japan is a very attractive market in terms of culture values and sustainability.
（左から）HIS加治木氏、HIS矢田氏、ホットスパーFCノリス氏
‘JAPAN DAY’ will take place at the Hotspur FC stadium
As an official partner, HIS will offer exclusive, original products such as tickets, including hard-to-get VIP seats, match-day meet-and-greet events with club legends or ambassadors, and VIP private stadium tours.
Furthermore, HIS will use social media and domestic stores as a base to attract and connect with Hotspur FC fans by making the most of its interests in Hotspur FC.
In the corporate travel sector, HIS plans to develop and offer corporate training and tours themed around "sustainability and sports," incorporating Hotspur FC's sustainability initiatives.
HIS has already decided to host ‘JAPAN DAY’ at the Hotspur FC stadium on April 18 2026 to appeal Japanese tradition and culture and Japan brands to Hotspur FC fans to encourage them to visit Japan.
