![](https://www.travelvoice.jp/wp-content/uploads/2023/03/thumb_w800_67099b38-daf3-4723-80ed-1ea506bdca24.jpg)
JTB has began selling a 9-days New Year cruise tour for Guam and Saipan with MSC Bellissima on the Shopping Channel QVC, a TV shopping program sponsored by QVC Japan. JTB has a plan to extend the TV shopping opportunity in a tie-up with QVC Japan, expecting it will be a new sales channel.
Shopping Channel QVC mainly merchandizes apparel products, introducing stories behind the product development. This is the first travel product for the program. The tie-up is expect to generate customer-based synergy effects for both of the companies.