The prefectural attractiveness quotient ranking, reported by Recruit Lifestyle, finds that Okinawa is No.1 prefecture in four categories of attractive local souvenir, local hospitality, enjoyable spots or experiences for adult people and acquisition of tourist information. For local hospitality, Okinawa is ranked 1st for 14 years in a row.
Chiba is No.1 in enjoyable spots or experiences for young people and enjoyable spots or experiences for children. For attractive accommodation, Oita is No.1 for four years in row, and Wakayama, Hyogo and Mie become one of the top 10 prefectures for the first time.
The followings are top 3 prefectures by surveyed category:
Attractive local foods 1 Ishikawa, 2 Kochi, 3 Hokkaido
Attractive local souvenir 1 Okinawa, 2 Hokkaido, 3 Kumamoto
Attractive accommodation 1 Oita, 2 Okinawa, 3 Kumamoto
Local hospitality 1 Okinawa, 2 Kumamoto, 3 Aomori and Kagoshima
Enjoyable spots or experiences for children 1 Chiba, 2 Okinawa, 3 Wakayama
Enjoyable spots or experiences for young people 1 Chiba, 2 Okinawa, 3 Osaka
Enjoyable spots or experiences for adult people 1 Okinawa, 2 Chiba, 3 Nara
Acquisition of tourist information 1 Okinawa, 2 Chiba, 3 Kyoto
The survey was conducted online to 44,515 persons in the period between April 5 to 19 2019, and valid answers were 15,559.