30% of Japanese people say that they want to travel abroad in the New Year holidays if they do not consider cost
According to an Expedia survey, about 30% of Japanese respondents answered that if they were able to travel without considering the cost, they would "like to travel abroad” in the period.
Expedia Japan says the most bookings for Japan are seen in U.S., and as a whole Shinjyuku is particularly preferred as an area to stay
According to Expedia Japan, the most bookings for Japan are seen in U.S. for Q3 of 2023, followed by Australia, Singapore, U.K. Shinjyuku was the top area to stay in eight out of 10 countries and regions.
the total amount of Japanese travel consumption was up 15.7% year on year to 6.3 trillion JPY in the 3rd quarter of 2023 (July to September 2023). Travel spending a travel per traveler was up 3.3% year on year to 44,361 JPY.
Sales of 43 major travel companies in September 2023 were down 26.9% to 316 billion JPY compared to the same month of 2019. The top was JTB Group with sales of 110 billion JPY (down 23%), followed by NTA with 34 billion JPY (down 16.7%).
The number of Japanese overseas travelers was down 43.6% to 937,700 in October 2023 compared to the same month of 2019. The reduction rate was unchanged in the recent three months.
International arrivals in Japan were 2.51 million in October 2023, finally exceeding the pre-pandemic level
The number of international visitors in Japan in October 2023 was up 0.8% to 2,516,500 compared to October 2019 (2,496,568), exceeding the 2019 level for the first time since the pandemic happened.
Tokyo is the third most powerful city globally, but has weakness in nightlife contents and high-class hotels
The Mori Memorial Foundation Institute for Urban Strategy announced the Global Power City Index (GPCI) 2023. The most powerful city is London, followed by New York, Tokyo, Paris and Singapore.
Guest nights in Japan by both Japanese and foreigners finally exceeded the pre-pandemic level in September 2023
Guest nights by Japanese travelers and foreigner travelers in September 2023 were respectively up 0.6% to 40.7 million and up 15.4% to 9.5 million compared to the same month of 2019.
182 amusement parks and theme parks in Japan totally turned profitable in 2022 for the first time in the last three years
Sales of 182 amusement park and theme park operators in Japan in FY2022 increased by 48.7% year on year to 760.3 billion JPY in total. The top in terms of sales was Oriental Land, operator of Tokyo Disney Resort, with 410.5 billion JPY.
81.3% of all respondents decides itineraries in Japan before their departures, regardless of travel days or travel styles. The ratio among FIT is 82.9%, higher than tour (hotel+transportation) travelers.
The most-attractive prefecture in Japan is Hokkaido for 15 years in a row, and seven prefectures raise tourism attractiveness rankings
Brand Research Institute' survey finds that the most-attractive prefecture was Hokkaido for 15 years in a row, and the most-attractive city was Sapporo for three years in a row.
Spending in Japan by international travelers for the third quarter of 2023 (July to September 2023) was estimated at 1.39 trillion JPY, and the top market was China with 282.7 billion JPY.
Japanese outbound travelers exceeded 1 million for two months in a row, but still reduced by 40% over 2019
The number of Japanese overseas travelers were 1,004,700 in September 2023, marking more than 1 million for two months in a row, but the result was still down 42.6% compared to September 2019.
The number of international visitors in Japan in September 2023 was 2,184,300, recovering to a 3.9% reduction compared to the same month 2019. The largest source market continued to be South Korea with 570,400 visitors.
Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences
Japan is selected as top 3 ‘next destination’ in all of the 12 targeted APAC markets except India, according to Klook, an experience booking platform. In contrast, 84% of Japanese respondents select Japan as the next destination.
International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half
Passengers using Narita International Airport were up 91% year on year to 3.21 million in August 2023. International flight passengers totaled 2.41 million, 155% more than a year ago or 29% fewer than August in 2019.
Japanese outbound travelers were still down 43% in August 2023 compared to 2019 despite the summer holiday season
The number of Japanese overseas travelers were 1,201,200 in August 2023, the first over 1 million a month since the pandemic happened.
International arrivals in Japan recovered to 80% of 2019 in August 2023 with more visitors from 13 markets than pre-pandemic
The number of international visitors in Japan in August 2023 was 2,156,900, recovering to a 14.4% reduction compared to the same month 2019. China lifted the group travel restriction to Japan on August 10 2023, but the effect was limited in August.
The market scale of e-commerce by consumers (BtoC-EC) expanded to 22.7 trillion JPY in FY2022 ending March 31 2023 from 20.7 trillion JPY a year ago. The market scale of online dealings for travel services. except business trips, was up 68% to 2.4 trillion JPY.
Star Flyer is the most-satisfied airline among Japanese domestic flight users, and customer satisfaction largely relies on crews and flight delay
J.D. Power Japan ‘airline customer satisfaction survey 2023’ finds that the most-satisfied airline is Star Flyer. he most-affected factor to customer satisfaction is ‘flight crew’ with the ratio of 27%.