Web Equity 2017, the website value evaluation for 242 major companies in Japan conduced by Tribeck Brand Strategies, reveals that the top company overall was ANA with a value of 100.9 billion JPY, followed by JAL (92.3 billion JPY) and Toyota (68.2 billion JPY). JTB was ranked 19th with a value of 30 billion JPY.
Web Equity is a program defining the contributions of a website to a business in terms of four effects: contact, good impression, sales, and loyalty. The value of each website was calculated based on a questionnaire survey and financial data. The questionnaire survey was conducted online in June 2017, and included 21,372 valid answers all over Japan.
Website value ranking in transportation and leisure fields: company name / value (100 million JPY)
1（1）： ANA / 100,886
2（2）: JAL / 92,289
3（16）：Yamato Transport / 32,029
4（19）：JTB / 29,929
5（23）：Skymark / 28,619
6（36）：JR East Japan Railway / 24,108
7（56）：H.I.S. / 20,358
8（63）：Tokyo Disneyland Resort / 18,739
9（64）：Hankyu Travel / 18,629
10（65）：Japan Post / 18,461
11（74）：JR Central Japan Railway / 16,846
12（78）：JR West Japan Railway / 16,472
13（81）：Sagawa Express / 14,696
14（82）：KNT-CT /14,641
15（88）：Universal Studios Japan / 13,806
16（100）：Nippon Travel Agency / 11,728
17（185）：Sanrio / 5,433
18（201）：Tokyu /4,572
Website value ranking overall: company name / value (100 million JPY)
1：ANA / 100,886
2：JAL / 92,289
3：Toyota / 68,263
4：Panasonic / 66,441
5：NTT Docomo / 63,298
6：au / 53,770
7：Sekisui House / 50,317
8：Apple / 49,527
9：UNIQLO / 45,877
10：Suntory / 44,521
