ANA Strategic Research Institute, Expedia and NAVITIME JAPAN jointly launch a new inbound tourist services through Regional Revitalization and Inbound Tourism Council, which was established by ANA Group and Sumitomo Mitsui Finance and Leasing as founders. The service will be developed on the ANA project ‘Odyssey Japan’ to introduce experiences in Japan for inbound tourist, primarily focusing on sending them to local regions.
ANA Group is exploring local tourism resources and creating Odyssey Japan travel products in cooperation with local regions, and Expedia will sell them in U.S.A., Europe and Australia markets. NAVITIME will provide Odyssey Japan product buyers with a multi-languages tourist navigation app.
This is the first tie-up with a different player in Japan for Expedia to sell its tour products, and also this is the first navigation app linked to tour products for NAVITIME.