Keizai Koho Center or Japan Institute for Social and Economic Affairs recently released the result of its survey on corporate PR activities. According to that, almost all corporations operate their own websites, and out of them 45.8% make use of SNS. Among major SNSs, Facebook is the most popular SNS with the user rate of 65.2% (8.2 point higher than the previous survey), followed by Twitter with 41.1% (23.5 points lower) and YouTube with 36.6% (11.3 points higher).
Operation of website by PR division is found in 76% of all surveyed corporations. Operation of SNS leads to a split between PR division (30.4%) and advertising division (25.9%).In Japanese