The latest Mynavi Travel survey finds that the ratio of college students with travel plans celebrating graduations is 77.8% of the total. The average travel frequency is 1.72 times for domestic travel and 1.14 times for overseas travel.
The most popular domestic travel destination is Osaka (22.4%), followed by Okinawa (20.2%) and Kyoto (19.7%), though the popularity varies with regions. Among students in Kansai area, for instance, Okinawa, Tokyo and Fukuoka are top 3 popular destinations.
The survey also shows that female students are more positive about graduation trip than males, indicating that the ratio of female students with travel plans is about 80%, higher than 70% of males. The trend is found in overseas travel, as the ratio of male students with no overseas travel plan is 46.5%, higher than 31.4% of females.
The graphs show frequencies of graduation trips by sex (above: domestic, below: overseas):
The most-used information source is ‘travel information media on website (61.9%),’ followed by ‘SNS (52.5%)’ and ‘guidebook or travel magazine (34.3%).’ 63.2% answer that selection of a travel destination can be influenced by photogenic spots, and also 63.2% answer that selection of a travel course can be influenced by photogenic spots.
The average budget a domestic travel is 42,000 JPY, and the most expected accommodation budget is 10,000 to 12,000 JPY a night (24.8%), followed by 4,000 to 6,000 JPY a night (16.6%). The most focused element to select accommodation is ‘price (87.7%),’ followed by ‘location (46.1%).’
The survey was conducted in the period between December 20 2017 and January 31 2018, targeting 855 senior college students.
