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International guest nights in Japan reached record-high 78 million in 2017 with a remarkable growth in countryside

International guest nights in Japan reached record-high 78 million in 2017 with a remarkable growth in countryside

#InboundTravelInJapan
Japanese overseas travelers up 9.9% to 1.42 millions in January 2018

Japanese overseas travelers up 9.9% to 1.42 millions in January 2018

#JapaneseOverseasTravelerResult
TripAdvisor reviews about countryside tourist spots in Japan have recently been increasing

TripAdvisor reviews about countryside tourist spots in Japan have recently been increasing

#TripAdvisor
The business trip market of Japan is forecasted to shrink by 15% in 2030 compared to 2015

The business trip market of Japan is forecasted to shrink by 15% in 2030 compared to 2015

A Japanese traveler uses smart phone in traveling for 1.9 hours a day on average - Hotels.com survey

A Japanese traveler uses smart phone in traveling for 1.9 hours a day on average - Hotels.com survey

#MarketTrend #app
Japanese overseas travelers up 4.5% in 2017, reaching 17.89 million

Japanese overseas travelers up 4.5% in 2017, reaching 17.89 million

#JapaneseOverseasTravelerResult
4.6% more Japanese overseas travelers in November 2017, up to 1.54 millions; up 4.8% so far for 2017

4.6% more Japanese overseas travelers in November 2017, up to 1.54 millions; up 4.8% so far for 2017

#JapaneseOverseasTravelerResult
JTB forecasts 12.3% more international travelers to Japan in 2018, reaching 32 million

JTB forecasts 12.3% more international travelers to Japan in 2018, reaching 32 million

#JTB #TravelForecast
The number of Japanese travelers booking on smart phones doubled during the past four years

The number of Japanese travelers booking on smart phones doubled during the past four years

#BookingTrend
JPY 1,000 per departure: collected as departure tax from January 7, 2019

JPY 1,000 per departure: collected as departure tax from January 7, 2019

#TourismPolicy
38% of Japanese travelers check 3 bookings sites before booking a hotel - KAYAK survey

38% of Japanese travelers check 3 bookings sites before booking a hotel - KAYAK survey

#BookingTrend
Year-on-year comparison of Japanese travelers to South Korea, Taiwan and Hong Kong in September 2017

Year-on-year comparison of Japanese travelers to South Korea, Taiwan and Hong Kong in September 2017

#JapaneseOverseasTravelerResult
Security, notably terrorist attacks, is the highest concern of young Japanese overseas travelers

Security, notably terrorist attacks, is the highest concern of young Japanese overseas travelers

#TravelTrend
Year-on-year comparison of Japanese travelers to Hawaii, Guam and Okinawa in September 2017

Year-on-year comparison of Japanese travelers to Hawaii, Guam and Okinawa in September 2017

#JapaneseOverseasTravelerResult
Japanese overseas travelers up 0.1% to 1.46 millions in October 2017 and up 4.9% so far in 2017

Japanese overseas travelers up 0.1% to 1.46 millions in October 2017 and up 4.9% so far in 2017

#JapaneseOverseasTravelerResult
Departure tax of 1,000 JPY or less to be imposed on travelers departing from Japan including Japanese citizens

Departure tax of 1,000 JPY or less to be imposed on travelers departing from Japan including Japanese citizens

#TourismPolicy
Year-on-year comparison of Japanese travelers to Australia, Canada and New Zealand in June 2017

Year-on-year comparison of Japanese travelers to Australia, Canada and New Zealand in June 2017

#JapaneseOverseasTravelerResult
Japanese overseas travelers up 4.7% to 1.63 millions in September 2017 and up 5.5% to 13.42 millions so far in 2017

Japanese overseas travelers up 4.7% to 1.63 millions in September 2017 and up 5.5% to 13.42 millions so far in 2017

#JapaneseOverseasTravelerResult
Japanese overseas travelers up 3.9% reaching 1.89 million in August 2017, totaling 11.8 million so far in 2017

Japanese overseas travelers up 3.9% reaching 1.89 million in August 2017, totaling 11.8 million so far in 2017

#JapaneseOverseasTravelerResult
60% of Japanese flight travelers and hotel guests are individuals - ADARA survey

60% of Japanese flight travelers and hotel guests are individuals - ADARA survey

#BookingTrend

Most Read

ANA will reduce international fuel surcharges after September 1 2026

Japanese outbound travelers still prefer to short-haul destinations, such as South Korea or Taiwan

International travelers to Japan use more Japanese booking platforms than global booking platforms for local activities

Japanese expenditure to domestic travel was up 2.5% to 8.4 trillion yen in FY2025, boosted by spending in destinations

VERTRA, a Japanese activity booking platform, signs MOU with Big Bus Tours for Hop-on Hop-off in Japan

Statistics

Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026

Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026
Online shopping spending to travel by Japanese households with two or more people was down 4.2% compared to the previous year

Online shopping spending to travel by Japanese households with two or more people was down 4.2% compared to the previous year
Barriers to Travel Among Japanese People in their 60s: 25% Cite Pet Care, 22% Caregiving

Barriers to Travel Among Japanese People in their 60s: 25% Cite Pet Care, 22% Caregiving
Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Global Power City Index 2024 shows Tokyo remains 3rd but narrows the gap of New York as 2nd

Global Power City Index 2024 shows Tokyo remains 3rd but narrows the gap of New York as 2nd

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