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Japan’s Nippon Travel Agency enters a new phase for commercial space travel, beginning accepting applications in FY2026

Japan’s local OTA Rakuten Travel has begun offering more than 400,000 hotels in the world as a global OTA

Kyoto City strengthens to send messages of tourism manners to foreign visitors in the busiest autumn leaves season

Japan’s Leisure White Paper 2025 shows that the leisure market scale reached 75 trillion yen in 2024, and domestic travel was the top activity

JW Marriott Hotel Tokyo opened in TAKANAWA GATEWAY CITY, with a CEO Capuano's comment that Japan is the most energetic market

A helicopter tour in Nikko Kinugawa, a popular tourist destination in Japan for autumn leaves, is available at 339,000 yen to avoid traffic jam

Cross-border EC payment service ‘Alipay+’ increased payment volume in Japan by 30%, more used for medical services and entertainments

Luxury hotel brand Six Senses will open in Myoko, Niigata with 57 hotel rooms and 21 residences

Traveloka introduces a payment service for hotels in strategic partnership with NETSTARS, a Japanese cashless payment platform

Narita Airport operates the most international aircraft movements in this winter schedule since the pandemic ended

The highest growth rate in foreign visitors to Japan was seen in Sakaiminato City, Tottori, in the summer of 2025, according to NAVITIME analysis

JTB, the largest travel agent of Japan, forms a partnership with Hawaii Tourism Japan to create new medical and wellness experiences

Japanese outbound travelers were up 15% year on year to 1.4 million in September 2025, 80% of the 2019 level

Spending in Japan by international visitors increased by 11% to 2.1 trillion yen for the Q3 of 2025

Digital

Japan’s local OTA Rakuten Travel has begun offering more than 400,000 hotels in the world as a global OTA

Japan’s local OTA Rakuten Travel has begun offering more than 400,000 hotels in the world as a global OTA

Japan Bound

Kyoto City strengthens to send messages of tourism manners to foreign visitors in the busiest autumn leaves season

Kyoto City strengthens to send messages of tourism manners to foreign visitors in the busiest autumn leaves season

Japanese Travelers

JTB, the largest travel agent of Japan, forms a partnership with Hawaii Tourism Japan to create new medical and wellness experiences

JTB, the largest travel agent of Japan, forms a partnership with Hawaii Tourism Japan to create new medical and wellness experiences

Japan Domestic Travel

Japan’s Leisure White Paper 2025 shows that the leisure market scale reached 75 trillion yen in 2024, and domestic travel was the top activity

Japan’s Leisure White Paper 2025 shows that the leisure market scale reached 75 trillion yen in 2024, and domestic travel was the top activity

Statistics

Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Travel Sectors

Japan’s Nippon Travel Agency enters a new phase for commercial space travel, beginning accepting applications in FY2026

Japan’s Nippon Travel Agency enters a new phase for commercial space travel, beginning accepting applications in FY2026

DMOs

The average daily rate of hotels in Kyoto City reached record-high 20,195 yen with the occupancy rate of 78.5% in 2024

The average daily rate of hotels in Kyoto City reached record-high 20,195 yen with the occupancy rate of 78.5% in 2024

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