Japan Domestic Travel
According to a survey by Jalan Research Center of Recruit, 24.4% of all respondents performed day trips in the past year from September 2020 to August 2021. The ratio of 20s males particularly was as high as 41%.
JTB forecasts a 97% increase in domestic travelers in 2022, despite a concern about lower demand due to rise in prices
JTB has forecasted that the number of domestic travelers in Japan will increase by 97% year on year to 260 million in 2022, but recent rise in prices may discourage people to travel.
JAL flight subscription service may create new demands, as the survey finds 75% traveled to unexpected destinations
JAL flight subscription service ‘A New Style of Travel' with accommodation subscription service ‘HafH' was used by 37 years old on average, and the majority was office worker with a share of 68%. 75% traveled to unexpected destinations.
Japanese government will expand subsidies for domestic travel to a regional block on April 1 before nationwide Go To Travel
Japanese Prime Minister Fumio Kishida announced at a news conference on March 16 that the government will expand subsidies for domestic travel from within prefecture to a regional block on April 1 before nationwide ‘Go To Travel’ campaign is restarted.
The total number of Japanese guest nights in the calendar year of 2021 was down 0.2% year on year to 310.8 million, which were 35.3% fewer guests nights than 2019. The occupancy rate was 34.5% overall, 28.2 lower points than 2019.
Airbnb signs a Workcation agreement with Okinawa to help create relationship travelers and local experiences
Airbnb Japan signed a Workcation agreement with Cabinet Office Okinawa General Bureau to create connections between guests and hosts and local communities in Okinawa to increase relationship and co-education travelers.
ANA launches a subscription trial for ‘living in a luxury hotel for a short period,’ offering 42 hotels in Japan
ANA X, a ANA Group company, has started a trial for multi-habitation subscription service, which offers ‘living in a luxury hotel for a short period’ on a monthly or weekly base. 42 luxury hotels nationwide are available for the service.
Car-centered travel seems to discourage young generation to visit Okinawa, as 30% of Japanese GenZ hesitate to use rent-a-car
Car-centered travel in Okinawa may discourage Generation Z and Millennium Generation to choose Okinawa as a leisure destination, as The Okinawa Development Finance Corporation survey shows 37.7% of them say ‘they do not hesitate to use rent-a-car.'
Japan Tourism Agency launches ‘Second Hometown Project’ to exploit regular travelers to a particular region
Japan Tourism Agency (JTA) has launched ‘Second Hometown Project’ to exploit regular travelers to a particular countryside region, subsidizing up to 20 million JPY a project for local governments, DMOs or private business providers.
Okinawa forecasts to lose prefectural GDP of 340 billion JPY in FY2021 with a 56% decrease in tourists over FY2019
Visitors to Okinawa Prefecture is expected to reduce by 56% to 3.2 million in FY2021 ended March 31 2022 compared to FY2019, and the prefecture has forecasted to lose nominal GDP of 342.8 billion JPY.
Japanese people in favor of restarting Go To Travel account for 54%, while 36% say they are traveling even without it
According to NTTCom Research's survey, respondents in favor of restarting Go To Travel accounted for 53.5%, while 6.2% said that they are willing to travel even without it.
Okinawa Prefecture sells Okinawa to Japanese travelers as an alternative destination to overseas travel
Okinawa Prefecture and Okinawa Convention & Visitors Bureau (OCVB) promote to sell Okinawa to Japanese overseas travel lovers as an alternative destination to overseas travel in four categories of ‘America,’ ‘Hawaii,’ ‘Asia’ and ‘Ryukyu.'
DMO KYOTO forecasts the occupancy rate of hotels in Kyoto City will reach 65.5% in November, the same level as the Go To Travel month last year
DMO KYOTO expects that the occupation rate of 103 hotels in Kyoto City will be recover to 65.5% in November this year, reaching the same level as the Go To Travel month last year.
Japanese guests considerably improved in October 2021 after declaration of a state of emergency was lifted
The total number of guest nights in October 2021 was down 5.5% year on year to 32.6 million, considerably improving from 18.2% reduction in September 2021, and the occupancy rate also improved to 42.1%.
Tokyo Government subsidizes 5,000 JPY a night to travel in Tokyo by residents in Tokyo, securing a new budget for 600,000 nights
Tokyo Metropolitan Government has decided a supplementary budget of 3.3 billion to subsidize 5,000 JPY a night or 2,500 JPY a day trip to a Tokyo resident who travel in Tokyo.
Top ‘Onsen’ prefecture in Japan is Oita with high popularity to Beppu and Yufuin, followed by Gunma with Kusatsu
Jalan research finds the most-imaginable prefecture as an onsen resort is Oita with high popularity to Beppu and Yufuin, followed by Gunma with Kusatsu.
Japanese railway company JR East launches ‘Hotels along the line’ project, making a station as a check-in reception function
JR East, a Japanese railway company, and Satoyume, a local revitalization business start-up, launched a special-purpose company for ‘Hotels along the line’ project.
Tourism Ministry of Japan uses ‘Pokémon GO’ to help travelers discover local history in a designated city
Ministry of Land, Infrastructure, Transport and Tourism has launched the ‘Pokémon GO’ program in Odawara City to help visitors discover local history by virtually placing poke stops on the game.
Airbnb Japan is promoting farm stay in south Nagano area, working together with Iida City and a local DMO
Airbnb Japan signed a partnership agreement with Iida City and local DMO South Shinshu Tourism in Nagano Prefecture to explore farm stay in south Nagano area for local revitalization.
Sixty percent of Japanese companies hope that domestic travel boosting ‘Go To Travel’ program will be restarted within FY2021
57.6% of surveyed companies hope that domestic travel boosting ‘Go To Travel’ program will be restarted within FY2021, and the ratio was 76% among lodging, dining and entertainment service industries.