Japan Domestic Travel

Tourism Ministry of Japan uses ‘Pokémon GO’ to help travelers discover local history in a designated city

Tourism Ministry of Japan uses ‘Pokémon GO’ to help travelers discover local history in a designated city

Ministry of Land, Infrastructure, Transport and Tourism has launched the ‘Pokémon GO’ program in Odawara City to help visitors discover local history by virtually placing poke stops on the game.
Airbnb Japan is promoting farm stay in south Nagano area, working together with Iida City and a local DMO

Airbnb Japan is promoting farm stay in south Nagano area, working together with Iida City and a local DMO

Airbnb Japan signed a partnership agreement with Iida City and local DMO South Shinshu Tourism in Nagano Prefecture to explore farm stay in south Nagano area for local revitalization.
Sixty percent of Japanese companies hope that domestic travel boosting ‘Go To Travel’ program will be restarted within FY2021

Sixty percent of Japanese companies hope that domestic travel boosting ‘Go To Travel’ program will be restarted within FY2021

57.6% of surveyed companies hope that domestic travel boosting ‘Go To Travel’ program will be restarted within FY2021, and the ratio was 76% among lodging, dining and entertainment service industries.
Desire to travel among Japanese people is getting stronger, while 40% of vaccinated people still wait and see

Desire to travel among Japanese people is getting stronger, while 40% of vaccinated people still wait and see

The latest Jalan Research Center's survey shows that majority is people who intend to travel, but still wait and see, even though vaccination has been extending nationwide.
A package of Tokyo subway all-you-can-ride ticket and tourism attraction admission is now on sale even for residents in Tokyo

A package of Tokyo subway all-you-can-ride ticket and tourism attraction admission is now on sale even for residents in Tokyo

Tokyo Metro and Bureau of Transportation Tokyo Metropolitan Government started selling all-you-can-ride ‘Tokyo Subway Ticket’ and a package with Tokyo Tower and Tokyo Sky Tree admissions even for residents in the Tokyo Metropolitan area.
DMO KYOTO expects the occupation rate of hotels in Kyoto City will recover to 53% in November

DMO KYOTO expects the occupation rate of hotels in Kyoto City will recover to 53% in November

The occupation rate of 100 hotels in Kyoto City is expected to recover to 52.6% in November this year from 27% in September due to higher domestic travel demand after declaration of a state of emergency was lifted.
Tourism-typed MaaS is tested in Mt. Fuji area to demonstrate payment and transportation by face recognition

Tourism-typed MaaS is tested in Mt. Fuji area to demonstrate payment and transportation by face recognition

Mt.Fuji Area Tourism DX Innovation Consortium including Panasonic begins demonstration tests for ‘free-hand tourism’ in the area by using face recognition digital pass for payments and entries in Fuji Kyuko railway and tourism facilities.
One of major travel agencies in Japan tests its original vaccination passport on LINE, the Japanese largest chat app

One of major travel agencies in Japan tests its original vaccination passport on LINE, the Japanese largest chat app

one of major travel agencies in Japan, Developing its original vaccination passport ‘Smart Corona Pass,’ working on LINE, Tobu Top Tours will use it for the government-led vaccination package demonstration program.
The Japanese government-led vaccinated tour trials are implemented by eleven travel companies

The Japanese government-led vaccinated tour trials are implemented by eleven travel companies

11 travel companies join the government-leading ‘vaccination and test package’ demonstration for their selected 38 tours departing mostly from Tokyo to a variety of destinations nationwide.
How are travel and transportation companies in Japan changing after emergency declaration was lifted?

How are travel and transportation companies in Japan changing after emergency declaration was lifted?

Since declaration of a state of emergency related to COVID-19 in Japan was lifted, travel and transportation companies have seen good signs for demand recovery. How are their businesses changing?
Kyoto anticipates quick recovery of tourists in this autumn leaves season from low occupancy rate of 26.8% in August

Kyoto anticipates quick recovery of tourists in this autumn leaves season from low occupancy rate of 26.8% in August

Japanese guests in 100 hotels in Kyoto City were up 30.4% in August 2021 compared to a year ago or down 20.6% compared to two year ago. DMO KYOTO has foreseen that the occupancy rate will rise in November, the autumn leaves month, due to ease of travel restriction.
Ministry of Tourism of Japan is demonstrating ‘vaccination and test package’ for smooth and safe travel

Ministry of Tourism of Japan is demonstrating ‘vaccination and test package’ for smooth and safe travel

Ministry of of Land, Infrastructure, Transport and Tourism will begin demonstrating ‘vaccination and test package' for designated tours or accommodations, following lifting of declaration of a state of emergency on September 30 2021.
Okinawa builds a tourism data platform to deliver more effective information and expand local spending

Okinawa builds a tourism data platform to deliver more effective information and expand local spending

Okinawa Convention &Visitors Bureau (OCVB) and other organizations will build a tourism data platform to visualize data on tourist needs, movements and consumption for effective delivery of tourism information and expansion of tourist spending.
Airbnb Japan gives financial supports for renovation of old folk houses in Tatsuno Town, Nagano Prefecture

Airbnb Japan gives financial supports for renovation of old folk houses in Tatsuno Town, Nagano Prefecture

Airbnb Japan signed a partnership agreement with Tatsuno Town in Nagano Prefecture, in which Airbnb gives financial supports for renovation of old folk houses and trial Workcation.
Rakuten Travel, a Japanese OTA, offers accommodation plans exclusively for vaccinated travelers

Rakuten Travel, a Japanese OTA, offers accommodation plans exclusively for vaccinated travelers

Rakuten Travel opened a special page featuring more than 1,000 lodgings with specific benefits for vaccinated travelers on its booking site.
ANA offers a 3-days/2-nights tour for Miyakojima with A380 ‘FLYING HONU’

ANA offers a 3-days/2-nights tour for Miyakojima with A380 ‘FLYING HONU’

ANA has started selling a 3-days/2-nights tour for Miyakojima with A380 ‘FLYING HONU,’ which is usually operated for the Honolulu flights. The tour will be performed on October 30 this year.
The Japanese government plans to restart social activities, including travel, with a vaccination passport as early as November

The Japanese government plans to restart social activities, including travel, with a vaccination passport as early as November

Japanese Prime Minster Yoshihide Suga said, "“The government has a plan to ease restrictions even under declaration of a state of emergency, and taking advantage of a vaccination or test certificate package."
JR East railway company’s NFC card can be used as a digital key for a hotel or an office

JR East railway company’s NFC card can be used as a digital key for a hotel or an office

JR East, a railway company, will serve ‘Suica Smart Lock,' which allows you to use Suica, JE East IC card for payment, as an entrance key for a hotel or an office.
20s to 30s males and females and senior males strongly desire to travel within the next year by June 2022

20s to 30s males and females and senior males strongly desire to travel within the next year by June 2022

JTB Tourism Research & Consulting’s regular awareness survey finds that 34.5% said they have plans to travel within the next year by June 2022, particularly higher ratios among in 20s to 30s males and females and 60 years old or older males.
Meta Tourism, a new tourism concept, kicks off  in Japan, visualizing meanings and values of contents on a digital map

Meta Tourism, a new tourism concept, kicks off in Japan, visualizing meanings and values of contents on a digital map

Meta Tourism, a new tourism concept that oversees a variety of content layers for a particular place or a particular phenomenon, has started its activities in earnest, when it held a kick-off event for Sumida Meta Tourism Festival on August 24 2021.