Three-in-four Japanese couples want to honeymoon overseas unless the pandemic happens, according to Expedia Japan survey. The mots popular destination is Hokkaido, followed by Hawaii and Okinawa, including future honeymooners.
The total amount of Japanese travel consumption was up 35.4% year on year to 2.2 trillion JPY in the first three months of 2022. Travel spending a traveler was up 10.8% year on year to 35,879 JPY, which were 2.9% more than even 2019.
The best ‘must-go-flower park’ in Japan is ‘Ashikaga Flower Park’ with gorgeous spring wisteria in Tochigi Prefecture
Travel magazine ‘Jalan' survey finds that the best ‘must-go-flower park’ in Japan is ‘Ashikaga Flower Park’ in Tochigi Prefecture, a well-known park for spring wisteria.
ikyu.com, a luxury accommodation OTA of Japan, launched its original SNS ‘YADOLINK' to create a user community, giving them functions to find high quality stay experiences through posted photos.
Yokohama City started ‘Find Your YOKOHAMA Campaign’ as a tourism recovery support program to discount travel attractions for travelers from neighboring prefectures except Tokyo.
the total number of Japanese guest nights in February 2022 was up 34.4% year on year to 23.4 million, and the occupancy rate was 34.5% overall, 27.4 lower points than 2019.
Japanese government will expand subsidies for domestic travel to a regional block on April 1 before nationwide Go To Travel
Japanese Prime Minister Fumio Kishida announced at a news conference on March 16 that the government will expand subsidies for domestic travel from within prefecture to a regional block on April 1 before nationwide ‘Go To Travel’ campaign is restarted.
The total number of Japanese guest nights in the calendar year of 2021 was down 0.2% year on year to 310.8 million, which were 35.3% fewer guests nights than 2019. The occupancy rate was 34.5% overall, 28.2 lower points than 2019.
Airbnb signs a Workcation agreement with Okinawa to help create relationship travelers and local experiences
Airbnb Japan signed a Workcation agreement with Cabinet Office Okinawa General Bureau to create connections between guests and hosts and local communities in Okinawa to increase relationship and co-education travelers.
Car-centered travel seems to discourage young generation to visit Okinawa, as 30% of Japanese GenZ hesitate to use rent-a-car
Car-centered travel in Okinawa may discourage Generation Z and Millennium Generation to choose Okinawa as a leisure destination, as The Okinawa Development Finance Corporation survey shows 37.7% of them say ‘they do not hesitate to use rent-a-car.'
The total amount of Japanese travel consumption was down 8.5% year on year to 9.1 trillion JPY in 2021, which were 58.4% less than 2019. The total number of travelers was down 9.0% year on year to 267 million.
Japan Tourism Agency launches ‘Second Hometown Project’ to exploit regular travelers to a particular region
Japan Tourism Agency (JTA) has launched ‘Second Hometown Project’ to exploit regular travelers to a particular countryside region, subsidizing up to 20 million JPY a project for local governments, DMOs or private business providers.
The total number of guest nights in December 2021 was up 4% to 39.5 million compared to December 2019 or up 33.8% year on year, and the occupation rate was 46.9%, 11.8 lower points than December 2019.
Japanese people in favor of restarting Go To Travel account for 54%, while 36% say they are traveling even without it
According to NTTCom Research's survey, respondents in favor of restarting Go To Travel accounted for 53.5%, while 6.2% said that they are willing to travel even without it.
JTB forecasts 18 million Japanese domestic travelers for 2021/2022 New Year holidays, 80% more than a year ago
JTB has forecasted that the number of Japanese domestic travelers for this coming New Year holiday period (December 23 2021 to January 3 2022) will increase by 80% year on year to 18 million in total (down 38.5% over two years ago).
DMO KYOTO forecasts the occupancy rate of hotels in Kyoto City will reach 65.5% in November, the same level as the Go To Travel month last year
DMO KYOTO expects that the occupation rate of 103 hotels in Kyoto City will be recover to 65.5% in November this year, reaching the same level as the Go To Travel month last year.
Japanese guests considerably improved in October 2021 after declaration of a state of emergency was lifted
The total number of guest nights in October 2021 was down 5.5% year on year to 32.6 million, considerably improving from 18.2% reduction in September 2021, and the occupancy rate also improved to 42.1%.
Top ‘Onsen’ prefecture in Japan is Oita with high popularity to Beppu and Yufuin, followed by Gunma with Kusatsu
Jalan research finds the most-imaginable prefecture as an onsen resort is Oita with high popularity to Beppu and Yufuin, followed by Gunma with Kusatsu.
The Japanese government secures another 266 billion JPY for Go To Travel program in a FY2021 supplementary budget
The Japanese government has decided a FY2021 supplementary budget of 36 trillion JPY in total to recover from the economic downturn under the pandemic. For ‘Go To Travel’ program, additional 269 billion JPY have been approved.
Japanese railway company JR East launches ‘Hotels along the line’ project, making a station as a check-in reception function
JR East, a Japanese railway company, and Satoyume, a local revitalization business start-up, launched a special-purpose company for ‘Hotels along the line’ project.