Tourism Ministry of Japan uses ‘Pokémon GO’ to help travelers discover local history in a designated city
Ministry of Land, Infrastructure, Transport and Tourism has launched the ‘Pokémon GO’ program in Odawara City to help visitors discover local history by virtually placing poke stops on the game.
Airbnb Japan is promoting farm stay in south Nagano area, working together with Iida City and a local DMO
Airbnb Japan signed a partnership agreement with Iida City and local DMO South Shinshu Tourism in Nagano Prefecture to explore farm stay in south Nagano area for local revitalization.
Sixty percent of Japanese companies hope that domestic travel boosting ‘Go To Travel’ program will be restarted within FY2021
57.6% of surveyed companies hope that domestic travel boosting ‘Go To Travel’ program will be restarted within FY2021, and the ratio was 76% among lodging, dining and entertainment service industries.
Guest nights in Japan halved in September 2021 compared to two years ago, crucially affected by the fifth infection wave
The total number of guest nights in September 2021 was down 20.5% year on year to 22.7 million, and the occupation rate was 31.3%, worse than the results in July and August.
Desire to travel among Japanese people is getting stronger, while 40% of vaccinated people still wait and see
The latest Jalan Research Center's survey shows that majority is people who intend to travel, but still wait and see, even though vaccination has been extending nationwide.
A package of Tokyo subway all-you-can-ride ticket and tourism attraction admission is now on sale even for residents in Tokyo
Tokyo Metro and Bureau of Transportation Tokyo Metropolitan Government started selling all-you-can-ride ‘Tokyo Subway Ticket’ and a package with Tokyo Tower and Tokyo Sky Tree admissions even for residents in the Tokyo Metropolitan area.
Tourism-typed MaaS is tested in Mt. Fuji area to demonstrate payment and transportation by face recognition
Mt.Fuji Area Tourism DX Innovation Consortium including Panasonic begins demonstration tests for ‘free-hand tourism’ in the area by using face recognition digital pass for payments and entries in Fuji Kyuko railway and tourism facilities.
One of major travel agencies in Japan tests its original vaccination passport on LINE, the Japanese largest chat app
one of major travel agencies in Japan, Developing its original vaccination passport ‘Smart Corona Pass,’ working on LINE, Tobu Top Tours will use it for the government-led vaccination package demonstration program.
Face recognition system is tested to Mt.Fuji climbers for their vaccination or negative certificates and health conditions
Shizuoka Prefecture and NEC will test the face recognition system for about 100 participants in trekking tours to Mt. Fuji to check their registered vaccination or negative certificates on the app.
Japanese railway JR East starts offering designated ‘Shinkansen Office Car’ with no additional fare on all lines
JR East will begin offering the 8th Shinkansen car on all Tohoku, Hokuriku and Jyoetsu lines as ‘Shinkansen Office Car’ exclusively for business travelers to establish a seamless work space network.
11 travel companies join the government-leading ‘vaccination and test package’ demonstration for their selected 38 tours departing mostly from Tokyo to a variety of destinations nationwide.
How are travel and transportation companies in Japan changing after emergency declaration was lifted?
Since declaration of a state of emergency related to COVID-19 in Japan was lifted, travel and transportation companies have seen good signs for demand recovery. How are their businesses changing?
Kyoto anticipates quick recovery of tourists in this autumn leaves season from low occupancy rate of 26.8% in August
Japanese guests in 100 hotels in Kyoto City were up 30.4% in August 2021 compared to a year ago or down 20.6% compared to two year ago. DMO KYOTO has foreseen that the occupancy rate will rise in November, the autumn leaves month, due to ease of travel restriction.
Ministry of Tourism of Japan is demonstrating ‘vaccination and test package’ for smooth and safe travel
Ministry of of Land, Infrastructure, Transport and Tourism will begin demonstrating ‘vaccination and test package' for designated tours or accommodations, following lifting of declaration of a state of emergency on September 30 2021.
Airbnb Japan gives financial supports for renovation of old folk houses in Tatsuno Town, Nagano Prefecture
Airbnb Japan signed a partnership agreement with Tatsuno Town in Nagano Prefecture, in which Airbnb gives financial supports for renovation of old folk houses and trial Workcation.
Rakuten Travel opened a special page featuring more than 1,000 lodgings with specific benefits for vaccinated travelers on its booking site.
The Sankei Research & Data survey on the future tourism finds that 69.8% of respondents intend to use domestic travel boosting program ‘Go To Travel’ if its restarts.
ANA has started selling a 3-days/2-nights tour for Miyakojima with A380 ‘FLYING HONU,’ which is usually operated for the Honolulu flights. The tour will be performed on October 30 this year.
The Japanese government plans to restart social activities, including travel, with a vaccination passport as early as November
Japanese Prime Minster Yoshihide Suga said, "“The government has a plan to ease restrictions even under declaration of a state of emergency, and taking advantage of a vaccination or test certificate package."
The most desirable thing for Japanese consumers to do after vaccinated is domestic travel, and 10% have already booked travel
According to CCC Marketing's awareness survey on so-called ‘Revenge Consumption,' the most desirable thing to do is domestic travel with the ratio of 22.7%, and even overseas travel is ranked 3rd with the ratio of 9.7%.