Japanese government will expand subsidies for domestic travel to a regional block on April 1 before nationwide Go To Travel
Japanese Prime Minister Fumio Kishida announced at a news conference on March 16 that the government will expand subsidies for domestic travel from within prefecture to a regional block on April 1 before nationwide ‘Go To Travel’ campaign is restarted.
The total number of Japanese guest nights in the calendar year of 2021 was down 0.2% year on year to 310.8 million, which were 35.3% fewer guests nights than 2019. The occupancy rate was 34.5% overall, 28.2 lower points than 2019.
Airbnb signs a Workcation agreement with Okinawa to help create relationship travelers and local experiences
Airbnb Japan signed a Workcation agreement with Cabinet Office Okinawa General Bureau to create connections between guests and hosts and local communities in Okinawa to increase relationship and co-education travelers.
Car-centered travel seems to discourage young generation to visit Okinawa, as 30% of Japanese GenZ hesitate to use rent-a-car
Car-centered travel in Okinawa may discourage Generation Z and Millennium Generation to choose Okinawa as a leisure destination, as The Okinawa Development Finance Corporation survey shows 37.7% of them say ‘they do not hesitate to use rent-a-car.'
The total amount of Japanese travel consumption was down 8.5% year on year to 9.1 trillion JPY in 2021, which were 58.4% less than 2019. The total number of travelers was down 9.0% year on year to 267 million.
Japan Tourism Agency launches ‘Second Hometown Project’ to exploit regular travelers to a particular region
Japan Tourism Agency (JTA) has launched ‘Second Hometown Project’ to exploit regular travelers to a particular countryside region, subsidizing up to 20 million JPY a project for local governments, DMOs or private business providers.
The total number of guest nights in December 2021 was up 4% to 39.5 million compared to December 2019 or up 33.8% year on year, and the occupation rate was 46.9%, 11.8 lower points than December 2019.
Japanese people in favor of restarting Go To Travel account for 54%, while 36% say they are traveling even without it
According to NTTCom Research's survey, respondents in favor of restarting Go To Travel accounted for 53.5%, while 6.2% said that they are willing to travel even without it.
JTB forecasts 18 million Japanese domestic travelers for 2021/2022 New Year holidays, 80% more than a year ago
JTB has forecasted that the number of Japanese domestic travelers for this coming New Year holiday period (December 23 2021 to January 3 2022) will increase by 80% year on year to 18 million in total (down 38.5% over two years ago).
DMO KYOTO forecasts the occupancy rate of hotels in Kyoto City will reach 65.5% in November, the same level as the Go To Travel month last year
DMO KYOTO expects that the occupation rate of 103 hotels in Kyoto City will be recover to 65.5% in November this year, reaching the same level as the Go To Travel month last year.
Japanese guests considerably improved in October 2021 after declaration of a state of emergency was lifted
The total number of guest nights in October 2021 was down 5.5% year on year to 32.6 million, considerably improving from 18.2% reduction in September 2021, and the occupancy rate also improved to 42.1%.
Top ‘Onsen’ prefecture in Japan is Oita with high popularity to Beppu and Yufuin, followed by Gunma with Kusatsu
Jalan research finds the most-imaginable prefecture as an onsen resort is Oita with high popularity to Beppu and Yufuin, followed by Gunma with Kusatsu.
The Japanese government secures another 266 billion JPY for Go To Travel program in a FY2021 supplementary budget
The Japanese government has decided a FY2021 supplementary budget of 36 trillion JPY in total to recover from the economic downturn under the pandemic. For ‘Go To Travel’ program, additional 269 billion JPY have been approved.
Japanese railway company JR East launches ‘Hotels along the line’ project, making a station as a check-in reception function
JR East, a Japanese railway company, and Satoyume, a local revitalization business start-up, launched a special-purpose company for ‘Hotels along the line’ project.
Tourism Ministry of Japan uses ‘Pokémon GO’ to help travelers discover local history in a designated city
Ministry of Land, Infrastructure, Transport and Tourism has launched the ‘Pokémon GO’ program in Odawara City to help visitors discover local history by virtually placing poke stops on the game.
Airbnb Japan is promoting farm stay in south Nagano area, working together with Iida City and a local DMO
Airbnb Japan signed a partnership agreement with Iida City and local DMO South Shinshu Tourism in Nagano Prefecture to explore farm stay in south Nagano area for local revitalization.
Sixty percent of Japanese companies hope that domestic travel boosting ‘Go To Travel’ program will be restarted within FY2021
57.6% of surveyed companies hope that domestic travel boosting ‘Go To Travel’ program will be restarted within FY2021, and the ratio was 76% among lodging, dining and entertainment service industries.
Guest nights in Japan halved in September 2021 compared to two years ago, crucially affected by the fifth infection wave
The total number of guest nights in September 2021 was down 20.5% year on year to 22.7 million, and the occupation rate was 31.3%, worse than the results in July and August.
Desire to travel among Japanese people is getting stronger, while 40% of vaccinated people still wait and see
The latest Jalan Research Center's survey shows that majority is people who intend to travel, but still wait and see, even though vaccination has been extending nationwide.
A package of Tokyo subway all-you-can-ride ticket and tourism attraction admission is now on sale even for residents in Tokyo
Tokyo Metro and Bureau of Transportation Tokyo Metropolitan Government started selling all-you-can-ride ‘Tokyo Subway Ticket’ and a package with Tokyo Tower and Tokyo Sky Tree admissions even for residents in the Tokyo Metropolitan area.