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A Nihonbashi tour in Tokyo remotely guided by an avatar robot on a traveler’s shoulder is launched

Tourism EXPO Japan 2025 will open in Aichi on September 25, appealing countries or regions directly fling from Centrair Airport

GSTC2025 discussed a world-standard to overcome challenges against sustainable tourism that the world faces today

Autumn leaves in Japan are expected to be at their average peak, but colors might change due to the extreme heat in this summer

JUNGLIA OKINAWA, a new theme-park in Okinawa, offers a special ticket exclusively for local residents

LOTTE Holdings, a Japan-Korea conglomerate, launches ‘LOTTE HOTEL JAPAN’ with a goal of 20 new hotels in Japan in the next decade

JTB launches a new inbound travel strategy to increase transactions by 2.7 times by 2030

Local cafes are the most preferred places for breakfast among repeat visitors to Japan from Taiwan and Hong Kong

Japanese domestic travel consumption was up 6% in the Q2 of 2025 with a rise in spending per traveler

Major three railway companies of Japan begin a new Shinkansen booking service on LINE, the biggest communication app in Japan

Japan is by far a top destination to revisit, while awareness of ‘onsen’ is still low in U.S. or Europe, according to the ‘Japan Brand’ survey

JTB acquires BtoB tourism media Group ‘Northstar Travel,’ placing Phocuswright and Travel Weekly under the umbrella

JTB Report 2025 on Japanese outbound travel finds the market is led by 20s females, and young people do not care about the exchange rate

Activity booking platform Klook works with Hong Kong Tourism Board for Muslim-friendly campaign

Digital

A Nihonbashi tour in Tokyo remotely guided by an avatar robot on a traveler’s shoulder is launched

Japan Bound

A Nihonbashi tour in Tokyo remotely guided by an avatar robot on a traveler’s shoulder is launched

Japanese Travelers

JUNGLIA OKINAWA, a new theme-park in Okinawa, offers a special ticket exclusively for local residents

JUNGLIA OKINAWA, a new theme-park in Okinawa, offers a special ticket exclusively for local residents

Japan Domestic Travel

A Nihonbashi tour in Tokyo remotely guided by an avatar robot on a traveler’s shoulder is launched

Statistics

Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Travel Sectors

Tourism EXPO Japan 2025 will open in Aichi on September 25, appealing countries or regions directly fling from Centrair Airport

Tourism EXPO Japan 2025 will open in Aichi on September 25, appealing countries or regions directly fling from Centrair Airport

DMOs

The average daily rate of hotels in Kyoto City reached record-high 20,195 yen with the occupancy rate of 78.5% in 2024

The average daily rate of hotels in Kyoto City reached record-high 20,195 yen with the occupancy rate of 78.5% in 2024

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