Japan Bound

Japan National Tourism Organization (JNTO) has launched a dedicated webpage to introduces overseas audiences to basic ship details and features of onboard facilities like cabins and restaurants.

JTB, Good Fellows JTB and Taiwan-based Fontrip Technology Japan are collaborating in accelerating cross-border tourism. ‘TOHOKU FunPASS,’ a digital sightseeing pass for the Tohoku region, was launched.

Rakuten Travel Xchange distributes the world’s hotel inventories through global OTAs and whole sellers as well as Rakuten Travel and Rakuten STAY inventories in Japan. CEO James Park talked about its innovative B2B distribution.

JNTO and Emirates have signed a new Memorandum of Understanding (MoU) aimed at further promoting tourism exchange between Japan and the Middle East.

The 12th Tourism EXPO Japan (TEJ) 2026 with a theme of ‘The Changing Nature of Travel’ opened at Tokyo Big Sight on September 24 2026. Japanese Prime Minister says that tourism should be a ‘strategic industry’ in Japan

JTB Inbound Trip (JIT) and ThinkAR Japan signed an agreement on expansion of AI wearable solutions in the tourism and hospitality industry of Japan.

‘GREEN×EXPO 2027’ with a theme of ‘Scenery of the Future for Happiness’ will open on March 19 2027 in Yokohama City. Outlines of the event was unveiled.

The number of international arrivals in Japan in August 2026 decreased by 9.6% year on year to 3,098,900, while arrivals from 14 source markets reached record-high for August.

Uber Japan and Fujiyoshida City, Yamanashi Prefecture, signed a comprehensive partnership agreement for countermeasures against over-tourism.

Bounce launched its luggage storage services at three Lawson stores, which allows a traveler to enjoy sightseeing or shopping without carrying large suitcases.

The best time to see the autumn leaves in Japan is expected to be latter than usual due to higher temperatures than usual nationwide.

Narita International Airport will restart ‘Narita Airport Transit & Stay Program,’ free tourism programs, and ‘special paid experience tours’ for international transit travelers.

JTB and baggage storage service provider Bounce forms a partnership to provide "same-day long-distance delivery" services, such as between Tokyo and Kyoto/Osaka, using the Tokaido Shinkansen.

The number of international arrivals in Japan in July 2026 slightly increased by 0.1% year on year to 3,442.100, which were record-high for July.

According to Deloitte Tohmatsu survey, international travelers to Japan use more Japanese booking platforms than global booking platforms for local activities.

Aichi Prefecture will offer bus tours visiting poplar tourist destinations in the prefecture to appeal Aichi as a tourism destination during the 20th Asian Games.

Z-Leg, a helicopter arrangement service provider of the Kawasaki Heavy Industries Group, will provide a premium travel program using a business jet and a helicopter.

JAL and JR East, JR West, JR Tokai and JR Shikoku will create a new wide-range tourism model connecting pilgrim and spiritual cultures of Japan for foreign visitors.

TikTok launched ‘TikTok Go Local,’ a project to promote local appeals in Japan using ‘TikTok Go.' The first project will be developed in Kyoto City and Otsu City.

Following the Kumamoto Earthquake, Japan’s medical service provider MEDI PHONE provides free medical translation services in Kumamoto to support foreigners.