Japan Bound

Dentsu's ‘Japan Brand Survey 2025’ shows that Japan was by far a top destination to revisit, as 52.7% of all respondents answered that they want to visit Japan again, and the satisfaction rates of foreign travelers who have visited local regions were 96.2%.

M3 Career, medical human resource business provider, launched a new online medical treatment service ‘Hotel de DOCTOR 24’ in April 2025. How good is ‘Hotel de DOCTOR 24’ for hotels, doctors and patients?

The number of international arrivals in Japan in July 2025 was up 4.4% year on year to record-high 3,437,000 for July, despite the growth rate was the lowest in this year.

The current diffusion index (DI) of purchasing intensions by international visitors was 65, the almost same as the previous quarter, but the future judgement DI was 65, three lower points than the previous quarter.

NAVITIME Japan announced the most popular cherry blossom spots for international visitors by region in this spring, based on data from the navigation app for international visitors ‘Japan Travel by NAVITIME.’

Kyoji Kuramochi, Vice President of JRTT and former Deputy Director of Civil Aviation Bureau, talked about how important local airports are to achieve a goal of 60 million international visitors

JTB and Japan Art Council Japan Cultural Expo 2.0 has started selling digital ticket packaging admissions of 30 Japan Cultural Expo 2.0-related facilities nationwide in Japan.

Google Maps has announced the top five most popular spots by prefecture on Google Maps. The most popular spots for tourists were ‘Tokyo Skytree’ in Tokyo, ‘Universal Studio Japan’ in Osaka and ‘Fushimi Inari Shrine’ in Kyoto.

‘Poke Park KANTO’ will open in part of Yomiuri Land in Tokyo in the spring 2026. more than 600 Pokemons will show up in ‘Pokemon Forest’ and ‘Kayatsuri Town’.'

The total amount of tourism spending in Japan by international visitors for three months from April 2025 increased by18.0% to 2.53 trillion yen year on year.

Klook formed a partnership with Hoshino Resorts to encourage Klook users to visit local cities in Japan for decentralization of inbound tourists to Japan.

The number of international arrivals in Japan in June 2025 was up 7.6% year on year to record-high 3,377,800 for June totaling 21,518,100 for the first half of 2025.

Traveloka President Caesar Indra, who attended WiT Japan 2025, talked about the strategy for the Japanese market and the OTA’s strengths.

Japanese experience booking platform Veltra has started testing a membership concierge service for luxury travelers to provide priceless tailor-made travels.

TBS has launched a new travel brand ‘Suika’ to provide luxury inbound travelers with tailer-made tours, which are creased based on the TV program contents.

‘Travel Trends 2025,’ the latest report on travel economic trend by Mastercard Economics Institute (MEI), finds that Asian countries including Japan become popular as next tourist destinations in this summer.

Japanticket, a e-ticket service provider for international tourists, sells high-value tour in partnership with Honda and Rosewood Miyakojima, targeting luxury international visitors to Japan.

Odakyu Group, a Japanese private railway group, will extend the credit card touch payment system to the group transportation to improve passenger experiences for international visitors to Japan.

SPORTS JAM launched a new service to mediate professional video creators for international tourists to Japan.　A user can be matched with a creator on the platform by choosing shooting date, location and so on.

The number of international arrivals in Japan in May 2025 was up 21.5% year on year to record-high 3,693,300 for May. Visitors from India were up 47.9% to record-high 43,000 on a single month basis.