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International guest nights in Japan reached record-high 78 million in 2017 with a remarkable growth in countryside

International guest nights in Japan reached record-high 78 million in 2017 with a remarkable growth in countryside

#InboundTravelInJapan
The longest average length of nights in Japan was 13.2 by a French leisure traveler in 4Q of 2017

The longest average length of nights in Japan was 13.2 by a French leisure traveler in 4Q of 2017

#InboundTravelInJapan #TravelTrend
The most popular activity in Japan among Chinese visitors is to play in amusement parks

The most popular activity in Japan among Chinese visitors is to play in amusement parks

#InboundTravelInJapan #TravelTrend
International visitors to Japan up 9% in January 2018 with single month record-high in Korea and Australia

International visitors to Japan up 9% in January 2018 with single month record-high in Korea and Australia

#ForeignVisitorArrivalResult
TripAdvisor reviews about countryside tourist spots in Japan have recently been increasing

TripAdvisor reviews about countryside tourist spots in Japan have recently been increasing

#TripAdvisor
Comparison of visitors to Japan from Australia, U.S.A. and U.K. in the last decade

Comparison of visitors to Japan from Australia, U.S.A. and U.K. in the last decade

#ForeignVisitorArrivalResult
Japan launches a large-scale promotional campaign, targeting Europe, U.S.A. and Australia

Japan launches a large-scale promotional campaign, targeting Europe, U.S.A. and Australia

#JNTO #JapanTourismAgency #TourismPromotion
Year-on-year comparison of visitors to Japan from four Southeast Asian markets in 2017

Year-on-year comparison of visitors to Japan from four Southeast Asian markets in 2017

#ForeignVisitorArrivalResult
Japan is the 6th destination for people in Europe, U.S.A. and Australia to go next time

Japan is the 6th destination for people in Europe, U.S.A. and Australia to go next time

#InboundTravelInJapan #MarketTrend
Kanagawa Prefecture provides international visitors with a free rent-a-smart phone service in cooperation with handy Japan

Kanagawa Prefecture provides international visitors with a free rent-a-smart phone service in cooperation with handy Japan

#newservice
International visitors to Osaka exceeded 10 million for the first time in 2017

International visitors to Osaka exceeded 10 million for the first time in 2017

#ForeignVisitorArrivalResult
International cruise travelers to Japan was up 27.2% in 2017, reaching 25.3 million

International cruise travelers to Japan was up 27.2% in 2017, reaching 25.3 million

#cruise
Year-on-year comparison of visitors to Japan from South Korea, China, Taiwan, and Hong Kong in 2017

Year-on-year comparison of visitors to Japan from South Korea, China, Taiwan, and Hong Kong in 2017

#ForeignVisitorArrivalResult
Year-on-year comparison of Japanese travelers to Australia, Canada and New Zealand in September 2017

Year-on-year comparison of Japanese travelers to Australia, Canada and New Zealand in September 2017

#ForeignVisitorArrivalResult
International visitors’ spending in Japan exceeded 4 trillion JPY in total in 2017

International visitors’ spending in Japan exceeded 4 trillion JPY in total in 2017

#TravelSpending
International visitors to Japan reached 28.7 million in 2017, including 7 million from the top market China

International visitors to Japan reached 28.7 million in 2017, including 7 million from the top market China

#ForeignVisitorArrivalResult
NTT docomo to offer free SIM cards to international visitors in tie-ups with local governments

NTT docomo to offer free SIM cards to international visitors in tie-ups with local governments

#InboundTravelInJapan #newservice
Baidu Japan announces Osaka as most searched prefecture by Chinese travelers

Baidu Japan announces Osaka as most searched prefecture by Chinese travelers

#InboundTravelInJapan
Nanba/Shinsaibashi: Kansai's most popular area among international visitors arriving at Kansai Airport

Nanba/Shinsaibashi: Kansai's most popular area among international visitors arriving at Kansai Airport

#InboundTravelInJapan
JNTO President makes New Year’s remarks: “Making a leap to a tourism advanced country”

JNTO President makes New Year’s remarks: “Making a leap to a tourism advanced country”

#JNTO

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Japanese international travelers were down 3.6% to 1.59 million in August 2026

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Statistics

JTB Outbound Tourism Resort 2026 shows the departure rate of Japanese travelers was 12% in 2025

JTB Outbound Tourism Resort 2026 shows the departure rate of Japanese travelers was 12% in 2025

Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026

Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026
Online shopping spending to travel by Japanese households with two or more people was down 4.2% compared to the previous year

Online shopping spending to travel by Japanese households with two or more people was down 4.2% compared to the previous year
Barriers to Travel Among Japanese People in their 60s: 25% Cite Pet Care, 22% Caregiving

Barriers to Travel Among Japanese People in their 60s: 25% Cite Pet Care, 22% Caregiving
Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

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