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Japanese Travelers

Year-on-year comparison of Japanese travelers to Australia, Canada and New Zealand in June 2017

Year-on-year comparison of Japanese travelers to Australia, Canada and New Zealand in June 2017

#JapaneseOverseasTravelerResult
Japanese overseas travelers up 4.7% to 1.63 millions in September 2017 and up 5.5% to 13.42 millions so far in 2017

Japanese overseas travelers up 4.7% to 1.63 millions in September 2017 and up 5.5% to 13.42 millions so far in 2017

#JapaneseOverseasTravelerResult
Japanese overseas travelers up 3.9% reaching 1.89 million in August 2017, totaling 11.8 million so far in 2017

Japanese overseas travelers up 3.9% reaching 1.89 million in August 2017, totaling 11.8 million so far in 2017

#JapaneseOverseasTravelerResult
60% of Japanese flight travelers and hotel guests are individuals - ADARA survey

60% of Japanese flight travelers and hotel guests are individuals - ADARA survey

#BookingTrend
Tourism EXPO Japan 2017 is expected to be the biggest tourism exhibition ever, boosting B2B meetings

Tourism EXPO Japan 2017 is expected to be the biggest tourism exhibition ever, boosting B2B meetings

#TourismEvent
Google search trend for travel in Japan: increase in searches for "things to do" while traveling

Google search trend for travel in Japan: increase in searches for "things to do" while traveling

#Google
Record-low percentage of Japanese kids preferring family trips overseas: 30.5; 13.7 points lower than 20 years ago

Record-low percentage of Japanese kids preferring family trips overseas: 30.5; 13.7 points lower than 20 years ago

#TravelTrend
Year-on-year comparison of Japanese travelers to Hawaii, Guam and Okinawa in June 2017

Year-on-year comparison of Japanese travelers to Hawaii, Guam and Okinawa in June 2017

#JapaneseOverseasTravelerResult
Japanese travelers in Japan were up 3% to 170 million in Q2 of 2017, but spending per capita declined

Japanese travelers in Japan were up 3% to 170 million in Q2 of 2017, but spending per capita declined

#DomesticTravel
Japanese overseas travelers up 3.2% reaching 1.48 million in July 2017, totaling 9.9 million so far in 2017

Japanese overseas travelers up 3.2% reaching 1.48 million in July 2017, totaling 9.9 million so far in 2017

#JapaneseOverseasTravelerResult
Asoview!, a Japan’s local activity booking platform, links the lodging direct booking system on Yahoo! Japan

Asoview!, a Japan’s local activity booking platform, links the lodging direct booking system on Yahoo! Japan

#BusinessPartnership
Japanese LCC users reach 25%, particularly the high ratio in Kansai

Japanese LCC users reach 25%, particularly the high ratio in Kansai

#LCC
International guest nights broke the previous record for May with higher growth rate in local areas than urban areas

International guest nights broke the previous record for May with higher growth rate in local areas than urban areas

#Hotel
Okinawa became the top prefecture in four attractiveness categories - Recruit Lifestyle survey

Okinawa became the top prefecture in four attractiveness categories - Recruit Lifestyle survey

#TravelTrend #Okinawa
Tokyo Disneyland and USJ remained top two leisure facilities in Japan in FY2016

Tokyo Disneyland and USJ remained top two leisure facilities in Japan in FY2016

#DomesticTravel
Domestic travel execution rate was record-low, and travel expenses were down 9.0% in FY2016

Domestic travel execution rate was record-low, and travel expenses were down 9.0% in FY2016

#DomesticTravel #TravelSpending
JTB REPORT 2017 shows FIT outnumbers package tours in the overseas travel market of Japan

JTB REPORT 2017 shows FIT outnumbers package tours in the overseas travel market of Japan

#JTB #TravelTrend
Japanese overseas travelers were up 3.8% to 1.32 million in June 2017

Japanese overseas travelers were up 3.8% to 1.32 million in June 2017

#JapaneseOverseasTravelerResult
The most popular overseas destination among Japanese travelers is Hawaii in this summer - H.I.S. booking status

The most popular overseas destination among Japanese travelers is Hawaii in this summer - H.I.S. booking status

#BookingTrend #HIS
KAYAK, a Priceline Group, develops its full-scale meta-search business in the Japan market

KAYAK, a Priceline Group, develops its full-scale meta-search business in the Japan market

#meta-search

Most Read

Rakuten Travel Xchange connects Japan with the world in distributing hotel inventories

Japan National Tourism Organization launches a special webpage for Japan-based cruise travels to raise awareness of them

JTB and Taiwan-based travel tech work together to establish a cross-border digital base for local activities in Japan

Tourism EXPO Japan 2026 welcomed 183,270 visitors in total, more than the last EXPO in Tokyo

The TrustYou analysis on 3.17 million reviews for hotels in Japan show that 13% refer to housekeeping

Statistics

JTB Outbound Tourism Resort 2026 shows the departure rate of Japanese travelers was 12% in 2025

JTB Outbound Tourism Resort 2026 shows the departure rate of Japanese travelers was 12% in 2025

Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026

Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026
Online shopping spending to travel by Japanese households with two or more people was down 4.2% compared to the previous year

Online shopping spending to travel by Japanese households with two or more people was down 4.2% compared to the previous year
Barriers to Travel Among Japanese People in their 60s: 25% Cite Pet Care, 22% Caregiving

Barriers to Travel Among Japanese People in their 60s: 25% Cite Pet Care, 22% Caregiving
Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

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