News

56% of all Japanese respondents (76% globally) said that they want to do more sustainable travel in the next year, but only 22% said that they do not care about additional cost, which is much lower than 43% globally.

Combination of the Airporter’s baggage delivery system with an airline’s online check-in system allows a traveler to deliver baggage from a hotel and to pick it up at an arrival airport in a foreign country.

Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) launched ‘Farm Stay Promotion Plan’ with a goal of 7 million guest nights by 2025.

Jalan Research Center survey finds that the most-satisfied prefecture for tourism was Oita, higher than 10th last year. Ishikawa is the most-satisfied prefecture for local foods, and Okinawa in local hospitality.

the total number of guest nights in May 2023 (provisionally) was up 36.2% year on year to 50.1 million. International guest nights recovered to a 7.8% reduction to 9 million compared to May 2019.

NAVITIME Japan and Klook partner in service linkages on ‘Japan Travel by NAVITIME’ for inbound travelers to Japan and ‘NAVITIME Transit’ for transit route search.

NS Solutions (NSSOL), a Japanese digital solution provider, has started selling ‘TRIPHOO,’ a DX support solution for travel companies to helps them manage a series of operations for tour planning and selling on a system.

Airbnb revealed that more than 67,000 guests stayed in its listings in local areas without hotels in Japan, by which Japanese hosts earned more than 745 million JPY ($5.2 million) in total so far.

JTB has forecasted that a total of Japanese travelers in this summer holiday season (July 15 to August 31 2023) is expected to increase by 17.8% year on year to 73.7 million. Japanese outbound travelers is expected to increase by 114.3% year on year to 1.2 million.

‘Tourism EXPO Japan 2023 Osaka Kansai’ will be held in Intex Osaka for four days from October 26 to 29. A main event theme is ‘Travel festival to meet the future,’ showcasing the future vision of the diversified tourism industry.

According to Expedia, searches about overseas destinations for this summer by Japanese users are 227% more than a year ago. The most-searched city is Seoul.

‘Folio Sakura Shinsaibashi Osaka,’ the first ‘Folio’ brand of Banyan Tree Group in Japan, opened partially on June 27 2023. On the same day, ‘Homm Stay Yumiha Okinawa,’ the first long-stay brand ‘Homm’ in Japan, opened.

Japan Tourism Agency has selected 14 areas as target snow resorts under its program o create world-competitive snow resorts, such as Sapporo, Zao, Echigo Yuzawa or Hakuba.

TL-Lincoln, a accommodation booking and selling management system of Japan, has begun partnership with Klook to allows TL-Lincoln users in Japan to provide global OTA Klook with their rooms.

Japan National Tourism Organization drew up a three-years marketing strategy for inbound travel by 2025 to achieve the government’s goals, focusing on ‘strategy by market,’ ‘cross-market strategy’ and ‘MICR strategy.'

The average expenditure on internet by a household increased by 10.8% year on year to 21,975 JPY in April 2023. Travel expenditure on internet was up 58.7% to 4,402 JPY, close to 4,771 JPY in August 2019.

Sales of 43 major travel companies in FY2022 ended March 31 2023 doubled year on year or decreased by 36.3% over FY2019 to 2.9 trillion JPY in total. Sales in domestic travel recovered to a 6.5% reduction to 2.4 trillion JPY compared to FY2019.

The number of Japanese overseas travelers were 675,700 in May 2023, approximately 110,000 more travelers than the previous month, and the reduction rate had been small since January 2023.

the number of international visitors in Japan in May 2023 was 1,898,900, 31.5% fewer visitors than May 2019, but arrivals from eight source markets exceeded those in May 2019.

Airbnb Japan has listed a traditional architecture house called ‘Gassho Zukuri’ in the World Heritage village Gokayama in Toyama Prefecture as one of the efforts to increase a filter of ‘historical homes.’