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Japanese Travelers

JTB forecasts 12.3% more international travelers to Japan in 2018, reaching 32 million

JTB forecasts 12.3% more international travelers to Japan in 2018, reaching 32 million

#JTB #TravelForecast
The number of Japanese travelers booking on smart phones doubled during the past four years

The number of Japanese travelers booking on smart phones doubled during the past four years

#BookingTrend
JPY 1,000 per departure: collected as departure tax from January 7, 2019

JPY 1,000 per departure: collected as departure tax from January 7, 2019

#TourismPolicy
38% of Japanese travelers check 3 bookings sites before booking a hotel - KAYAK survey

38% of Japanese travelers check 3 bookings sites before booking a hotel - KAYAK survey

#BookingTrend
Year-on-year comparison of Japanese travelers to South Korea, Taiwan and Hong Kong in September 2017

Year-on-year comparison of Japanese travelers to South Korea, Taiwan and Hong Kong in September 2017

#JapaneseOverseasTravelerResult
Security, notably terrorist attacks, is the highest concern of young Japanese overseas travelers

Security, notably terrorist attacks, is the highest concern of young Japanese overseas travelers

#TravelTrend
Year-on-year comparison of Japanese travelers to Hawaii, Guam and Okinawa in September 2017

Year-on-year comparison of Japanese travelers to Hawaii, Guam and Okinawa in September 2017

#JapaneseOverseasTravelerResult
Japanese overseas travelers up 0.1% to 1.46 millions in October 2017 and up 4.9% so far in 2017

Japanese overseas travelers up 0.1% to 1.46 millions in October 2017 and up 4.9% so far in 2017

#JapaneseOverseasTravelerResult
Departure tax of 1,000 JPY or less to be imposed on travelers departing from Japan including Japanese citizens

Departure tax of 1,000 JPY or less to be imposed on travelers departing from Japan including Japanese citizens

#TourismPolicy
Year-on-year comparison of Japanese travelers to Australia, Canada and New Zealand in June 2017

Year-on-year comparison of Japanese travelers to Australia, Canada and New Zealand in June 2017

#JapaneseOverseasTravelerResult
Japanese overseas travelers up 4.7% to 1.63 millions in September 2017 and up 5.5% to 13.42 millions so far in 2017

Japanese overseas travelers up 4.7% to 1.63 millions in September 2017 and up 5.5% to 13.42 millions so far in 2017

#JapaneseOverseasTravelerResult
Japanese overseas travelers up 3.9% reaching 1.89 million in August 2017, totaling 11.8 million so far in 2017

Japanese overseas travelers up 3.9% reaching 1.89 million in August 2017, totaling 11.8 million so far in 2017

#JapaneseOverseasTravelerResult
60% of Japanese flight travelers and hotel guests are individuals - ADARA survey

60% of Japanese flight travelers and hotel guests are individuals - ADARA survey

#BookingTrend
Tourism EXPO Japan 2017 is expected to be the biggest tourism exhibition ever, boosting B2B meetings

Tourism EXPO Japan 2017 is expected to be the biggest tourism exhibition ever, boosting B2B meetings

#TourismEvent
Google search trend for travel in Japan: increase in searches for "things to do" while traveling

Google search trend for travel in Japan: increase in searches for "things to do" while traveling

#Google
Record-low percentage of Japanese kids preferring family trips overseas: 30.5; 13.7 points lower than 20 years ago

Record-low percentage of Japanese kids preferring family trips overseas: 30.5; 13.7 points lower than 20 years ago

#TravelTrend
Year-on-year comparison of Japanese travelers to Hawaii, Guam and Okinawa in June 2017

Year-on-year comparison of Japanese travelers to Hawaii, Guam and Okinawa in June 2017

#JapaneseOverseasTravelerResult
Japanese travelers in Japan were up 3% to 170 million in Q2 of 2017, but spending per capita declined

Japanese travelers in Japan were up 3% to 170 million in Q2 of 2017, but spending per capita declined

#DomesticTravel
Japanese overseas travelers up 3.2% reaching 1.48 million in July 2017, totaling 9.9 million so far in 2017

Japanese overseas travelers up 3.2% reaching 1.48 million in July 2017, totaling 9.9 million so far in 2017

#JapaneseOverseasTravelerResult
Asoview!, a Japan’s local activity booking platform, links the lodging direct booking system on Yahoo! Japan

Asoview!, a Japan’s local activity booking platform, links the lodging direct booking system on Yahoo! Japan

#BusinessPartnership

Most Read

International arrivals in Japan exceeded 30 million in total with 3.2 million in September 2025

Spending in Japan by international visitors increased by 11% to 2.1 trillion yen for the Q3 of 2025

Japanese outbound travelers were up 15% year on year to 1.4 million in September 2025, 80% of the 2019 level

JTB, the largest travel agent of Japan, forms a partnership with Hawaii Tourism Japan to create new medical and wellness experiences

The highest growth rate in foreign visitors to Japan was seen in Sakaiminato City, Tottori, in the summer of 2025, according to NAVITIME analysis

Statistics

Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Global Power City Index 2024 shows Tokyo remains 3rd but narrows the gap of New York as 2nd

Global Power City Index 2024 shows Tokyo remains 3rd but narrows the gap of New York as 2nd

International visitors to Japan were record-high for 7 months in a row with 2.93 million in August 2024

International visitors to Japan were record-high for 7 months in a row with 2.93 million in August 2024
LINE Yahoo search trend shows Japanese solo travelers are interested in South Korea or Bangkok in this summer

LINE Yahoo search trend shows Japanese solo travelers are interested in South Korea or Bangkok in this summer

Foreigners’ guest nights increased in other local destinations than Golden Route in Japan, according to the May 2024 statistics

Foreigners’ guest nights increased in other local destinations than Golden Route in Japan, according to the May 2024 statistics

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