Japan Domestic Travel

Local shopping coupons, as part of the Japanese government’s domestic travel recovery campaign ‘Go To Travel,’ will be distributed on October 1 2020.A coupon is equivalent to discount of 15% on the total travel price for shopping in a local destination and neighbor prefectures.

Japanese guest nights in Kyoto City in July 2020 were down 50.1% year on year, but the monthly result improved from 23.8% in June, and DMO Kyoto explains that room rates on OTA after October this year are rising to the summer vacation level.

Interests in Workcation has been rising among Japanese workers since the pandemic stops their routine works, however it is true that both employees and employers have several challenges to do it.

Airbnb will join the Japanese government’s leading domestic travel campaign ‘Go To Travel’ as a home sharing platform, offering discounted listings in the middle of this coming October.

Users of the Japanese government’s domestic travel recovery campaign ‘Go To Travel’ reached about 4.2 million guest nights in total for the first month. Registrations in the campaign accounted for 49% of all accommodation providers and 58% of all travel service providers.

JTB offers VR-based ‘Virtual School Trip 360’ combining a 360-degree image tour with realtime communication with local people in order to give a school trip opportunity to schools suspending their trips amid COVID-19.

Booking.com and Agoda join 'Go To Travel' campaign, the Japanese government's leading domestic travel recovery campaign. After each of partner accommodations or vacation rentals register themselves in the campaign, the OTA will sell them on its platform.

Japanese overnight travel performance rate on its travel booking site jalan.net dropped to the lowest ever of 53.6% in FY2019 ending March 31 2020, largely affected by COVID-19 in March 2020. Overnight travel expenses were down 6.1%.

The ratio of ‘no travel plan’ for this summer vacation accounts for 62%, and even domestic travel planners reduce by 22.1 points year on year to 26.6% maybe because many people still worry about spread of COVID-19.

JTB is exploiting Workcation demands in the New Normal age, developing innovative contents in partnership with local governments and communities, amid change of working and life styles in Japan.

Universal Studio Japan (USJ) in Osaka lifted the entry restriction completely on July 20 2020, allowing guests nationwide to enter the park managed under New Normal rules.

The prefecture attractiveness quotient ranking 2020 shows that Okinawa is selected as No.1 prefecture in four theme categories. No.1 local food prefecture is Ishikawa.

The Japanese government has decided to exclude travels from/to Tokyo for the government's leading domestic recovery campaign 'Go To Travel' because of an increase in COVID-19 cases in Tokyo.

JTB has launched New Normal-based corporate incentive travel to give a travel product gift to an individual employee, not conventional group travel, amid COVID-19 crisis. An employee can use the travel gift whenever he or she wants to go.

The Japanese government has decided to begin 'Go To Travel' campaign on July 22 2020 to boost domestic travel demand, although COVID-19 cases have recently increased again nationwide, particularly in Tokyo.

Japanese prime minister Abe officially announced to allow people to travel crossing prefectures on June 19 and also to start discussion with four designated Vietnam, Thailand, Australia and New Zealand for exceptional travels in advance.

Okinawa Convention & Visitors Bureau (OCVB) is developing a local tourism supplier support campaign to encourage residents in Okinawa to travel in Okinawa with a financial support of $150 a traveler.

'Domestic travel' as keyword soared on Google search in May in Japan, and relevance searches with 'when' and 'support' increased maybe because of the government's initiative 'Go To Campaign.'

Tourism Minister Akaba said 'GO TO Campaign' for tourism recovery in Japan will be launched in July this year, for which public offering for four targeting areas started on May 26.