News

JTB has forecasted that the number of domestic travelers in Japan will increase by 97% year on year to 260 million in 2022, but recent rise in prices may discourage people to travel.

JAL flight subscription service ‘A New Style of Travel' with accommodation subscription service ‘HafH' was used by 37 years old on average, and the majority was office worker with a share of 68%. 75% traveled to unexpected destinations.

JAL will raise domestic flight airfares by 3% to 8% and also upgrade fares on a flight day for a year from April 15 2022 due to rise in fuel cost mainly.

Japan Association of Travel Agents (JATA) will send its first delegation to Hawaii on April 3 2022 to restart overseas tours and develop the national momentum toward overseas travel.

Fair Trade Commission of Japan accepted an improvement plan, which is a corporate plan to exclude suspicious violation of Anti-Monopoly Act, from Booking.com B.V. on March 16.

Dai Nippon Printing (DNP) opened Metaverse space ‘Kyoto PlLUS X’ in virtual space ‘Shibuya Miyashita Park Powered by PARALLEL SITE’ to deliver and experience tradition and tourism attractions virtually.

ANA Trading has established a network of digital signage advertisement or digital out of home (DOOH) in six domestic airports to operate ‘TRAVEL MEDIA Airport Dynamic Ad Vision,’ the next generation advertising service.

OYO Japan will change its corporate and brand names to ‘Tabist,’ including ‘OYO Ryokan,’ on April 1 2022. Ryota Tanozaki, OYO Japan President, explained the reasons and its new strategy for Japan market.

Japanese Prime Minister Fumio Kishida announced at a news conference on March 16 that the government will expand subsidies for domestic travel from within prefecture to a regional block on April 1 before nationwide ‘Go To Travel’ campaign is restarted.

Oricon, an entertainment data provider in Japan, enters a vacation rental market by signing a capital tie-up agreement with ‘StayList,’ a vacation rental meta-search, especially focusing on Asia.

Nippon Travel Agency (NTA) will hold SDGs-themed metaverse event ‘GO!SDGs’ on March 25 2022 in cooperation with GAIA LINK. Applicants can freely move as avatars in the virtual space.

The survey results show a decrease in Generation Z who has good chances to buy their preferable merchandise in physical shops, as the ratio drops from 37.1% in 2019 to 18% in 2021, but the top place to purchase is still physical shops with the ratio of 53%.

‘Travelco’ is selected as the most-satisfied meta-search for both air ticket and hotel in Japan, followed by ‘Google Travel,' which is firstly among top five meta-searches.

ANA Holdings unveiled its new middle-range international airline ‘Air Japan’ as a hybrid airline between full service carrier and low cost carrier, aiming to begin its Narita-based services on the Asia and Oceania network in the latter half o FY2023.

Hermione Joye, Sector Lead, APAC Travel, Google, talked about search-based travel trends in 2022 in APAC. In Japan, search interests in 'sustainability' is skyrocketing. She also said that travel brands should take advantage of first party data.

The total number of Japanese guest nights in the calendar year of 2021 was down 0.2% year on year to 310.8 million, which were 35.3% fewer guests nights than 2019. The occupancy rate was 34.5% overall, 28.2 lower points than 2019.

Airbnb Japan signed a Workcation agreement with Cabinet Office Okinawa General Bureau to create connections between guests and hosts and local communities in Okinawa to increase relationship and co-education travelers.

Baseball stadium ‘Tokyo Dome,' a home of Yomiuri Giants, introduced the Panasonic’s face recognition system for admission and payment on ‘facethru’ platform provided by Tokyo Dome.

JGC Holdings Corporation, REVO International, ANA and JAL, as leader companies, launched ‘ACT FOR SKY,’ a corporate group to aim to commercialize Sustainable Aviation Fuel (SAF) in Japan to establish a domestic supply chain for SAF from material purchase and manufacture to supply.

ANA has shifted the Europe flight route over Russia to a route over central Asia since March 4 for a safety reason, extending flight hours to 15 hours and 30 minutes from Narita to Brussels.