News
Ads on digital signages are networked in six airports in Japan, helping them acquire consumer data through AI-cameras
ANA Trading has established a network of digital signage advertisement or digital out of home (DOOH) in six domestic airports to operate ‘TRAVEL MEDIA Airport Dynamic Ad Vision,’ the next generation advertising service.
OYO Japan changes its corporate and brand names. What is a reason and its new strategy?
OYO Japan will change its corporate and brand names to ‘Tabist,’ including ‘OYO Ryokan,’ on April 1 2022. Ryota Tanozaki, OYO Japan President, explained the reasons and its new strategy for Japan market.
Japanese government will expand subsidies for domestic travel to a regional block on April 1 before nationwide Go To Travel
Japanese Prime Minister Fumio Kishida announced at a news conference on March 16 that the government will expand subsidies for domestic travel from within prefecture to a regional block on April 1 before nationwide ‘Go To Travel’ campaign is restarted.
Oricon, an entertainment data provider in Japan, enters a vacation rental market in Asia
Oricon, an entertainment data provider in Japan, enters a vacation rental market by signing a capital tie-up agreement with ‘StayList,’ a vacation rental meta-search, especially focusing on Asia.
Nippon Travel Agency organizes a SDGs-themed metaverse event, offering chances for avatars to move in the virtual space
Nippon Travel Agency (NTA) will hold SDGs-themed metaverse event ‘GO!SDGs’ on March 25 2022 in cooperation with GAIA LINK. Applicants can freely move as avatars in the virtual space.
GenZ finds preferable merchandise on SNS much more frequently than before, but still prefers to street shopping
The survey results show a decrease in Generation Z who has good chances to buy their preferable merchandise in physical shops, as the ratio drops from 37.1% in 2019 to 18% in 2021, but the top place to purchase is still physical shops with the ratio of 53%.
‘Travelco’ is the most-satisfied meta-search in Japan for both air ticket and hotel, followed by ‘Google Travel’ as 2nd
‘Travelco’ is selected as the most-satisfied meta-search for both air ticket and hotel in Japan, followed by ‘Google Travel,' which is firstly among top five meta-searches.
ANA unveils its new middle-range international airline brand ‘Air Japan’ as a hybrid airline between FSC and LCC
ANA Holdings unveiled its new middle-range international airline ‘Air Japan’ as a hybrid airline between full service carrier and low cost carrier, aiming to begin its Narita-based services on the Asia and Oceania network in the latter half o FY2023.
Google talks about search data-based travel trends in APAC , revealing searches for ‘sustainability’ skyrocket in Japan
Hermione Joye, Sector Lead, APAC Travel, Google, talked about search-based travel trends in 2022 in APAC. In Japan, search interests in 'sustainability' is skyrocketing. She also said that travel brands should take advantage of first party data.
Japanese guest nights in Japan were down 35% in 2021 compared to 2019
The total number of Japanese guest nights in the calendar year of 2021 was down 0.2% year on year to 310.8 million, which were 35.3% fewer guests nights than 2019. The occupancy rate was 34.5% overall, 28.2 lower points than 2019.
Airbnb signs a Workcation agreement with Okinawa to help create relationship travelers and local experiences
Airbnb Japan signed a Workcation agreement with Cabinet Office Okinawa General Bureau to create connections between guests and hosts and local communities in Okinawa to increase relationship and co-education travelers.
Baseball stadium ‘Tokyo Dome’ introduces a face recognition system for admission and payment
Baseball stadium ‘Tokyo Dome,' a home of Yomiuri Giants, introduced the Panasonic’s face recognition system for admission and payment on ‘facethru’ platform provided by Tokyo Dome.
A corporate group ‘ACT FOR SKY,’ including ANA and JAL, is launched for domestic commercialization of SAF
JGC Holdings Corporation, REVO International, ANA and JAL, as leader companies, launched ‘ACT FOR SKY,’ a corporate group to aim to commercialize Sustainable Aviation Fuel (SAF) in Japan to establish a domestic supply chain for SAF from material purchase and manufacture to supply.
Ukraine crisis forces ANA to change the original Europe route to a 3.5 hours longer flight route over central Asia
ANA has shifted the Europe flight route over Russia to a route over central Asia since March 4 for a safety reason, extending flight hours to 15 hours and 30 minutes from Narita to Brussels.
Japanese travel industry group will perform a study tour to Finland in March in preparation for reopening cross-border travel
Travel Management Club, one of the travel industry groups in Japan, will perform a 5-days/3-nights study tour to Finland in March 2022 to verify challenges for restarting overseas travel.
JTB Group travel transactions reduced by 30% to 400 billion JPY in 2021 over 2019 despite well-recovery of domestic travel in December
Travel transactions of nine JTB Group companies were up 34.9% year on year to 398.1 billion JPY in 2021, but still down 30.1% compared to 2019 despite a 62.9% increase to 79.8 billion JPY in December 2021.
ANA launches a subscription trial for ‘living in a luxury hotel for a short period,’ offering 42 hotels in Japan
ANA X, a ANA Group company, has started a trial for multi-habitation subscription service, which offers ‘living in a luxury hotel for a short period’ on a monthly or weekly base. 42 luxury hotels nationwide are available for the service.
Car-centered travel seems to discourage young generation to visit Okinawa, as 30% of Japanese GenZ hesitate to use rent-a-car
Car-centered travel in Okinawa may discourage Generation Z and Millennium Generation to choose Okinawa as a leisure destination, as The Okinawa Development Finance Corporation survey shows 37.7% of them say ‘they do not hesitate to use rent-a-car.'
Metaverse ‘Virtual Osaka’ creates ‘New Cities’ to appeal Osaka toward EXPO 2025, connecting ‘Virtual Shibuya’ in the warp zone
Osaka Prefecture and Osaka City has started offering Metaverse ‘Virtual Osaka,' creating ‘New Cities’ virtually redesigned shopping streets and tourist spots in Osaka City, to appeal Osaka toward EXPO 2025 Osaka Kansai.
Japanese travel consumption was down 58% to 9 trillion JPY in 2021 compared to pre-pandemic 2019
The total amount of Japanese travel consumption was down 8.5% year on year to 9.1 trillion JPY in 2021, which were 58.4% less than 2019. The total number of travelers was down 9.0% year on year to 267 million.
