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Internet users on smart phones: more than 60 million Japanese in the first half of 2017
Dec 08, 2017
#mobile
Rakuten launches Rakuten STAY branding & outsourcing services for private accommodation owners
Dec 05, 2017
#Rakuten
#VacationRental
An IoT hostel sells a package plan with prepaid SIM service to international travelers
Dec 01, 2017
#Hotel
Skyscanner search now covers direct accommodation booking in Japan for more convenience
Nov 28, 2017
#HIS
#BusinessPartnership
ANA, Peach and Airbnb form a partnership to create new travel styles for the Japanese
Nov 16, 2017
#ANA
#Airbnb
#BusinessPartnership
San'in Tourism Organization becomes the first Japanese DMO to form a partnership with Airbnb
Nov 03, 2017
#Airbnb
Kyoto City renews its travel information site for inbound travelers, adding a ticket sales platform
Nov 01, 2017
#InboundTravelInJapan
#Kyoto
83% of Japanese users do online shopping; 60% do so at least once a month
Nov 01, 2017
#online
Tokyo's "GO TOKYO" is the top prefecture’s official tourist information site by number of visitors
Oct 27, 2017
#online
Instagram launches the #unknownjapan campaign as JNTO opens its official account
Oct 11, 2017
#JNTO
#Instagram
NAVITIME boosts its travel business, releasing a multi-language travel booking app
Oct 06, 2017
#app
Kyoto City ties up with Expedia Group for the revitalization of its local economy
Oct 05, 2017
#Kyoto
#Expedia
JNTO releases an official app for international visitors, in collaboration with various private companies
Sep 30, 2017
#JNTO
#app
Pro sharing economy? One out of three people in Japan
Sep 23, 2017
#SharingEconomy
The awareness rate regarding AI-based chatbots is just 8.7% in Japan
Sep 22, 2017
#AI
ANA & JAL are the top 2 web equity companies among Japan's 242 major companies
Sep 21, 2017
#JAL
#ANA
JTB takes a stake in the Japanese vacation rental platform Hyakusenrenma
Sep 20, 2017
#JTB
#VacationRental
JAL and TripAdvisor work together for inbound tourism promotions, offering "Untold Stories of Japan"
Sep 20, 2017
#JAL
#TripAdvisor
JAL demonstrated an on-board VR service in collaboration with Hankyu and KDDI
Sep 15, 2017
#JAL
#VR
ANA launches a new VR service for non-travelers to share travel experiences
Sep 14, 2017
#ANA
#VR
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The most poplar overseas destination is Hawaii in the five-consecutive holidays in September, according to JTB
Sep 07, 2026
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Sep 10, 2026
Statistics
JTB Outbound Tourism Resort 2026 shows the departure rate of Japanese travelers was 12% in 2025
Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026
Online shopping spending to travel by Japanese households with two or more people was down 4.2% compared to the previous year
Barriers to Travel Among Japanese People in their 60s: 25% Cite Pet Care, 22% Caregiving
Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan
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