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Instagram launches the #unknownjapan campaign as JNTO opens its official account

Instagram launches the #unknownjapan campaign as JNTO opens its official account

#JNTO #Instagram
NAVITIME boosts its travel business, releasing a multi-language travel booking app

NAVITIME boosts its travel business, releasing a multi-language travel booking app

#app
Kyoto City ties up with Expedia Group for the revitalization of its local economy

Kyoto City ties up with Expedia Group for the revitalization of its local economy

#Kyoto #Expedia
JNTO releases an official app for international visitors, in collaboration with various private companies

JNTO releases an official app for international visitors, in collaboration with various private companies

#JNTO #app
Pro sharing economy? One out of three people in Japan

Pro sharing economy? One out of three people in Japan

#SharingEconomy
The awareness rate regarding AI-based chatbots is just 8.7% in Japan

The awareness rate regarding AI-based chatbots is just 8.7% in Japan

#AI
ANA & JAL are the top 2 web equity companies among Japan's 242 major companies

ANA & JAL are the top 2 web equity companies among Japan's 242 major companies

#JAL #ANA
JTB takes a stake in the Japanese vacation rental platform Hyakusenrenma

JTB takes a stake in the Japanese vacation rental platform Hyakusenrenma

#JTB #VacationRental
JAL and TripAdvisor work together for inbound tourism promotions, offering "Untold Stories of Japan"

JAL and TripAdvisor work together for inbound tourism promotions, offering "Untold Stories of Japan"

#JAL #TripAdvisor
JAL demonstrated an on-board VR service in collaboration with Hankyu and KDDI

JAL demonstrated an on-board VR service in collaboration with Hankyu and KDDI

#JAL #VR
ANA launches a new VR service for non-travelers to share travel experiences

ANA launches a new VR service for non-travelers to share travel experiences

#ANA #VR
Google search trend for travel in Japan: increase in searches for "things to do" while traveling

Google search trend for travel in Japan: increase in searches for "things to do" while traveling

#Google
Expedia survey shows the highest growth rate of visitors to Japan is found in Canada

Expedia survey shows the highest growth rate of visitors to Japan is found in Canada

#Expedia
The most-used SNS in Tokyo is LINE, far beyond YouTube and Facebook

The most-used SNS in Tokyo is LINE, far beyond YouTube and Facebook

#SNS
The amended tourist guide law allows H.I.S. to start operating a new platform for international visitors to Japan

The amended tourist guide law allows H.I.S. to start operating a new platform for international visitors to Japan

#InboundTravelInJapan #SharingEconomy #HIS
AI SAMURAI tourist guide is demonstrated in Asakusa, Tokyo

AI SAMURAI tourist guide is demonstrated in Asakusa, Tokyo

#AI
Asoview!, a Japan’s local activity booking platform, links the lodging direct booking system on Yahoo! Japan

Asoview!, a Japan’s local activity booking platform, links the lodging direct booking system on Yahoo! Japan

#BusinessPartnership
China’s largest vacation rental platform Tujia ties up with Rakuten to exploit the Japan market in earnest

China’s largest vacation rental platform Tujia ties up with Rakuten to exploit the Japan market in earnest

#BusinessPartnership #VacationRental
Airbnb Japan ties up with Mizuho Bank, a Japan’s leading bank, for exploration of vacation rentals in Japan

Airbnb Japan ties up with Mizuho Bank, a Japan’s leading bank, for exploration of vacation rentals in Japan

#Airbnb
Users of foreign-based OTAs are rapidly growing in Japan, like doubling of trivago users

Users of foreign-based OTAs are rapidly growing in Japan, like doubling of trivago users

#online

Most Read

Spending in Japan by international visitors amounted to 2.5 trillion yen for Q2 of 2026

International arrivals in Japan were down 6.8% in June 2026, while record-high were seen 15 source markets

APA HOTEL, a Japanese hotel operator, accelerates its business in North America with acquisition of a luxury hotel in LA

JAL and Marriott form a strategic partnership for the loyalty programs to provide members with benefits reciprocally

Discretion for short-term rental by local government is extended in Japan with new ‘zero-day rule’ and ‘mandatory of ICT management’

Statistics

Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026

Online spending for travel in Japan by households of two or more people was up 20% to 6,600 yen in March 2026
Online shopping spending to travel by Japanese households with two or more people was down 4.2% compared to the previous year

Online shopping spending to travel by Japanese households with two or more people was down 4.2% compared to the previous year
Barriers to Travel Among Japanese People in their 60s: 25% Cite Pet Care, 22% Caregiving

Barriers to Travel Among Japanese People in their 60s: 25% Cite Pet Care, 22% Caregiving
Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Mastercard Economics Institute analyzes weak yen gives larger influence to Asian travelers to Japan

Global Power City Index 2024 shows Tokyo remains 3rd but narrows the gap of New York as 2nd

Global Power City Index 2024 shows Tokyo remains 3rd but narrows the gap of New York as 2nd

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