Statistics
Japanese outbound travelers reached 540,000 from 18 local airports in addition to major airports in February 2023
The number of Japanese overseas travelers were 537,700 in February 2023, approximately 100,000 more travelers than the previous month.
International arrivals recovered to 1.5 million with more arrivals from Singapore and Middle East than 2019
The number of international visitors in Japan in February 2023 was 1,475,300. Visitors from some source markets, such as Singapore or Middle East, were more than 2019.
Booking.com collected the most word-of-mouth postings in Japan, according to TrustYou
TrustYou revealed that Booking.com collected the most word-of-mouth postings with a share of 34% in Japan, followed by Google with 21%.
Japan Customer Satisfaction Index 2022 selects four hotels in the annual top 10 overall
‘Japan Customer Satisfaction Index 2022’ is announced. The most-satisfied company is ‘Shiki Theatre Company,' and four hotels are ranked among top 10.
Wealthy population in Japan is estimated at 1.5 million households, including 90,000 super-rich people
Wealthy population in Japan is estimated at 1.49 million households in 2021, who hold financial assets of 364 trillion JPY in total, according to Nomura Research Institute (NRI).
Issued Japanese passports increased in 2022, but valid passport holders decreased
the number of issued Japanese passports in 2022 was up 117.5% to about 1.37 million, but valid passports as of the end of 2022 reduced from 24 million a year ago to 21.7 million.
Labour shortage in Japan is outstanding in hotels or ryokans as almost 80% of those say ‘yes’
According to the Teikoku Databank survey, 77.8% of hotels or ryokans answered that they have suffered labour shortage of full-time employees, and for part-time employees, the ratio was record-high 81.1%.
Travel spending in Japan by Japanese travelers recovered to the 2019 level in Q4 of 2022
The total amount of Japanese travel consumption was just down 0.6% year on year to 5.1 trillion JPY in the 4th quarter of 2022(October to December 2022), compared to the same period of 2019.
More than 90% of Japanese Generation Z who have experienced overseas travels want to travel overseas this year
More than 90% of Japanese Generation Z who have experienced overseas travels say that they want to go overseas within this year, according to Japan Tourism Agency's survey. The most-focused point to choose a destination is ‘security’ with 73%.
More than 1 million out of 1.5 million international travelers in total visited Japan from East Asia in January 2023
The number of international visitors in Japan in January 2023 was 1,497,300, out of which more than 1 million travelers visited from East Asia. Top source market was South Korea with 565,200 visitors.
Japanese guests nights in December 2022 were up 8.3% even compared to 2019, and international guest nights recovered to a 35% decrease
the total number of Japanese guest nights in December 2022 (provisionally) was up 5.8% year on year to 41 million, and international guest nights were up 1695.8% year on year to 5.9 million.
Willingness to consume among Japanese consumers is the highest in the last five years, boosted by willingness to travel
The consumption willingness index in February 2023 rises by 1.7 points to 44.6 points, which is the highest in the last five years, particularly boosted by higher willingness to travel.
The most popular onsen destination in Japan is unchangeably Atami for the Japanese OTA Rakuten Travel users
The most popular onsen destination for users is Atami, followed by Beppu in Oita Prefecture, for Rakuten Travel, one of the leading OTAs in Japan.
Narita Airport handled more than 2 million passengers for the first time in the past two years and 10 months
Narita International Airport increased passengers by 96% year on year to 2.15 million in December 2022, the first over 2 million in the past two years and 10 months.
Domestic travel sales of 43 major travel companies in Japan recovered to the pre-pandemic level in November 2022
Sales of 43 major travel companies increased by 76.9% year on year to 309.4 billion JPY in total in November 2022. Domestic travel sales were up 56% year on year to 256.5 billion JPY, which were up 0.9% even compared to pre-pandemic November 2019.
Spending per international traveler in Japan in the last three months of 2022 exceeded the pre-pandemic level
Spending in Japan by international travelers for three months from October to December 2022 was estimated at 595.2 billion JPY. Spending per international traveler was up 24.6% to 212,000 JPY even compared to three years ago.
International arrivals in Japan in December 2022 were 1.5 times more than the previous month, totaling 3.8 million in 2022
The number of international arrivals in Japan in 2022 was 3,831,900, which were 88% fewer arrivals than 2019. In December 2022, arrivals were up 1.5 times to 1.37 million compared to November. The largest source market in December 2022 was South Korea with 456,100 visitors.
40% of Japanese domestic travel experiences are aware of 17 SDGs goals, higher than general consumers
JTB Tourism Research & Consulting’s survey on SDGs finds that the awareness rate of 17 SGDs goals among domestic travel experiences in the past three years was 40.8%. The most important action in tourism was ‘preserving sea richness (38.1%)’
The best on-time performance airport is Haneda in Japan with 90%, and ANA as 2nd and JAL as 3rd for airlines
Haneda Airport was top with the on-time departure rate of 90.33%, and ANA and JAL were ranked as 2nd with 88.61% and 3rd with 88% respectively for on-time airline arrival rate, according to Cirium on-time performance airports and airlines in 2022.
More than 60% of Japanese Generation Z do not want to drive in Okinawa, and 80% want to use public transportation
62.9% of Generation Z living in Tokyo or Osaka areas answered that they do not want to drive in Okinawa. 83.3% of those want to use public transportation in Okinawa, according to Okinawa Convention & Visitors Bureau (OCVB)’ survey.
