News

The number of international arrivals in Japan in April 2025 was up 28.5% year on year to record-high 3,908,900 on a single month basis. The largest origin market was China with 765,100 (up 43.4% year on year)

NTTCom Online Marketing Solution's NPS (net Promotor Score) survey for OTAs finds that the top OTA in Japan you would recommend to your friends is Jalan.net, followed by Rakuten Travel.

Japan Tourism Agency supports financially five projects in Kanazawa, Hakuba, Wakayama, Kotohira, Okinawa to attract high-quality digital nomad travelers from the world.

UN Tourism hosted ‘Global Tourism Investment Forum’ in the UN Pavilion of Osaka Kansai EXPO, where tourism industry leaders discussed and shared ideas for investments to the Japanese tourism sectors.

Tokyo Metro will launch a new baggage storage locker service ‘Tokyo Metlocker PLUS' to deliver a stored baggage from the locker to a designated hotel in Tokyo.

EY Strategy and Consulting (EY Japan) recently released a report titled ‘What does high-value-added tourism generate?' Tomotaka Hirabayashi, EY Japan Strategic Impact Unit Partner, talked about how important high-value-added tourism is for Japan.

The Japan Tourism Agency recently conducted a survey on problems international tourists have in traveling in Japan. The ratio of problems with ‘immigration procedure’ at an airport was up 2.4 times to 8.6%.

Fujikyu group, a private railway company in Japan, has begun developing transportation infrastructures in Mt.Fuji and Five Fuji Lakes area to make the area a world standard luxury resort.

Seven-Eleven Japan, the largest convenience store chain of Japan, is focusing on product development and marketing activities to encourage international visitors to Japan to spend more at stores.

Shizuoka Prefecture started pre-registration and pre-payment on ‘Shizuoka Prefecture FUJI NAVI’ app for Mt. Fuji climbers who enter the gates in Shizuoka on May 9 2025.

Osaka Kansai EXPO 2025 opened on April 13 2025. It is expected to be a great opportunity for Japanese people to turn their eyes to the world again. What kind of impacts on the tourism industry do it have?

Universal Studio Japan (USJ) terminated ticket selling at on-site booths and expanded online ticket selling by adding QR-code payment as new payment method.

Sendai City, Miyagi Prefecture, launched a travel campaign to encourage Japanese people who have suffered rise in prices to travel to Sendai.

DID-GLOBAL and The DECK launch a new service for international digital Nomad who stay in Japan to book a residence and a 24-hours working space simultaneously before visiting Japan.

Klook has started developing promotion campaigns for the EXPO on its platform and at the same time selling a package of the EXPO ticket and local experience tickets and transportation tickets.

LIINE Yahoo, a Japanese communication app, has begun offering a new function that generative AI summarize word-of-mouths for accommodations on Yahoo! search.

Tabelog, a Japanese restaurant search and booking platform, opened a mini program on a major Chinese communication app ‘WeChat' to enables Chinese visitors to Japan to search and book a restaurant in Japan.

EY Strategy and Consulting (EY Japan) released its latest report titled ‘What does high value-added tourism generate?' to seek a possibility to create new markets or industries when local communities address high value-added tourism involving different players.

Daiwa House Industry, a Japan’s leading house maker, signed a comprehensive partnership agreement with Airbnb Japan to launch a new brand ‘Sumu powered by Airbnb Partners’ for longterm stay.

Hoshino Resort, a Japanese hotel operator, launched a new brand ‘LUCY’ specializing in mountain tourism as its sixth brand. ‘LUCY Oze Hatomachi,’ will open in Oze National Park, Gunma Prefecture on September 1 2025.